Homeoffice Content & Social Media Manager chez Versapay

We are looking for a Social Media and Content Manager to run our organic program across LinkedIn, Meta, YouTube, and Reddit. You will build and operate the Social OS; repackage long-form content into channel-native threads, carousels, text posts, and short clips; make our content discoverable using question-based targeting and AEO or GEO structures; treat social as search with smart titles, descriptions, and chapters; measure what matters; collaborate with SEO, analytics, website, and paid social; and protect the brand with clear guardrails. 

Key Responsibilities:

Own the Social OS: manage a dynamic editorial calendar, uphold channel guardrails, drive engagement protocols, and streamline approvals to preserve both speed and brand integrity. 

Operate core channels: deliver consistent, reliable publishing across LinkedIn, Meta, YouTube, and Reddit, ensuring expert moderation, timely escalation, and unwavering brand voice. 

Transform at scale: repackage long-form content into channel-native threads, carousels, text posts, short clips, and compelling lead magnets that captivate your audiences. 

Optimize discoverability: leverage question-based targeting and expertly implement AEO/GEO structures; collaborate with web teams on schema and internal linking for maximum search visibility. 

Analyze and improve: provide comprehensive reporting and translate metrics into targeted optimizations for content and engagement strategies. 

Capture and amplify insights: surface key questions from the community, then share actionable learnings across paid media, PR, and sales enablement to drive cross-functional growth. 

Qualifications:

5 to 7 years of B2B social or content experience with a portfolio showing daily publishing, smart repackaging, and sound community judgment. 

Proven AEO or GEO execution: concise, citation-ready answers; clear headings; snippet-friendly writing; comfort requesting schema updates. 

Platform fluency: LinkedIn, Meta, YouTube, and Reddit; social scheduling and listening; basic video editing for short-form trims. 

Tools and ops: HubSpot, GA4, Salesforce; Jira; strong UTM discipline. 

Research-led content strategy and crisp communication: translate insights into actionable content plans; explain complex ideas simply. 

AI literacy: familiarity with generative AI and how LLMs retrieve, summarize, and cite sources. 

Cross-functional muscle: collaborate well with analytics, web, paid, and ABM in a high-growth environment. 

How Success is Measured

Reliable posting cadence: Maintain or exceed the expected daily publishing schedule for each channel, ensuring consistent moderation and audience engagement. 

Enhanced answer-engine visibility: Increase presence in AI Overviews and similar platforms, expand Q&A content, and steadily grow both branded and non-branded discovery through targeted use of AEO and GEO structured strategies. 

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