Marketing Manager III chez Hawaiian Telcom

Job Purpose:

The Marketing Manager III works closely with cross-functional groups to plan, execute and measure marketing plans using a range of media and tactics. This position is responsible for the strategy, execution and measurement of marketing initiatives that support the Company's business objectives. Assignments may include mass advertising, digital & social media, direct marketing programs, sales enablement, lead generation programs, customer communications, and events, specifically for consumer and business markets.

Essential Functions:

• 50% Strategy
  • Serve as a functional area subject matter expert
  • Works to engage stakeholders in both the development and launch of marketing plans
  • Potential to serve in various roles up to and including: mentor, manager, coach and cross-functional influencer
• 30% Execution
  • Responsible for oversight and execution of marketing strategy
  • Helps to define policies and procedures needed to achieve goals
  • Coordinates the development of supporting documentation
• 20% Measurement & Optimization
  • Provide recommendations to cross-functional stakeholders and peers based on results data, best practices, research
  • Collaborate regularly with cross-functional stakeholders to measure and optimize performance and mix of marketing options to drive awareness, engagement and sales conversion for Company's products and services
  • Accountability for continuous optimization of Marketing efforts and expense

Education:

Four years of College resulting in a Bachelor's Degree or equivalent

Relevant Work Experience:

5 to 7 years in related field

Special Knowledge, Skills and Abilities:

• Strong oral communication skills
• Strong organizational and time management skills
• Strong analytical, planning and process development skills, strong business judgment and high level of initiative
• Proficiency with Microsoft Office suite
• Strong presentation skills
• Ability to conduct and lead productive meetings
• Ability to work independently or in a team environment
• Work with high level of integrity and professionalism
• Effectively manage multiple tasks and functions simultaneously
• Strong attention to detail and commitment to accurate execution
• Knowledge of telecommunications-related business processes and marketing trends
  
  

Supervisory Responsibility:

This position does not have employee direct reports but does serve as a "lead" role for others doing similar work