Senior Marketing Executive chez Elevate Group

Digital Marketing & Social Media

Develop and execute social media content campaigns across all platforms

• Create engaging, on-brand content that drives audience engagement and growth
• Plan and manage social media campaigns to increase brand awareness and lead generation
• Monitor social media performance and adjust strategies based on analytics

• Design and implement lead generation campaigns across multiple channels
• Manage and optimise email marketing campaigns to nurture prospects and customers
• Create targeted marketing campaigns to drive qualified leads to the sales team
• Develop and execute content marketing strategies for existing customers

Sales Support & Asset Creation

• Produce high-quality sales collateral including brochures, case studies, and presentations
• Create marketing assets that support the sales process and enhance customer experience
• Collaborate with sales teams to understand market needs and develop relevant materials
• Ensure all marketing materials are consistent with brand guidelines and messaging

Website Content Management

• Optimise for conversions and maintain content on the company website to ensure accuracy, relevance and performance

• Update web pages with new products, services, and company information

• Collaborate with web development team to implement content changes and improvements

• Ensure website content aligns with SEO best practices and marketing objectives

CRM & Analytics Management

• Manage marketing campaigns within Salesforce CRM and Pardot
• Track, analyse, and report on campaign performance and ROI
• Maintain accurate customer data and campaign records in Salesforce CRM
• Provide regular performance reports and insights to the Group Marketing Director
• Use data-driven insights to optimise marketing strategies and improve results

• Raise and manage purchase orders for marketing activity and supplier spend
• Track, reconcile, and report on marketing budgets in collaboration with the Group Marketing Director
• Ensure all financial processes are followed accurately and on time
  
  

Cross-functional Collaboration

• Work closely with sales, product, and customer service teams
• Support wider marketing team initiatives and company objectives
• Participate in marketing planning sessions and strategy development

• 5+ years of experience in a B2B marketing role with demonstrable results, ideally within the telecoms sector.
• Proven ability to plan, create, and manage engaging social media and digital content.
• Experience and skills in video production, video editing, and photography for marketing use.
• Proficiency in Canva or similar design tools to produce marketing collateral and sales materials.
• Strong understanding of lead generation and email marketing techniques.
• Experience managing marketing campaigns within CRM systems (preferably Salesforce)
• Excellent written and verbal communication skills with a strong attention to detail.
• Analytical mindset with proven ability to measure and report on campaign performance

Technical Skills

• Strong content creation skills in video production, editing and photography
• Strong website content management skills (Webflow / Wordpress CMS etc)
• Knowledge of marketing automation and social media management tools.
• Strong working knowledge of email marketing platforms and campaign tracking tools. (ideally Salesforce Pardot)
• Competent in design software (Canva, Adobe Suite, or similar).
• Strong proficiency in Google Workspace (Sheets, Slides, Docs).
• Experience using analytics platforms (Google Analytics, social media insights, etc.)

Personal Attributes

• Results-driven with a focus on achieving measurable outcomes
• Creative and innovative, with a strong eye for detail and brand consistency
• Able to manage multiple projects and deadlines in a fast-paced environment
• Highly organised with excellent time management skills
• Collaborative and confident in working cross-functionally with colleagues at all levels
• Adaptable and eager to learn new technologies, tools, and marketing methods

Desired requirements

• Degree in Marketing, Business, Communications, or a related discipline
• Experience within B2B marketing environments, ideally in telecoms sector
• Understanding of SEO principles and digital marketing best practices
• Familiarity with marketing automation platforms and lead scoring processes
• Previous experience using content management systems (CMS)
• Professional marketing qualifications (e.g. CIM, Google Ads, HubSpot, or similar)