Advertising Operations - Trafficker chez American City Business Journals

• High degree of ownership around scheduling advertising products, and ensuring accurate pacing and delivery, using internal tools and systems, as well as with vendors and other 3rd party relationships.
• Drive and implement optimization strategies for campaigns based on performance metrics and reporting analysis to maximize revenue generation and client success
• Build, QA, and implement standard and rich media ad creative using industry-standard tools such as Adobe Creative Suite and other platforms.
• QA and troubleshoot campaigns as they go live and when errors arise.
• Proactively communicate ad campaign problems to Sales, offering viable alternatives.
• Strong collaboration with Sales, Client Services, and IT around implementation and updates
• Participate in the day-to-day operations of ad servers, partnerships/vendors, and related systems

Practice Development:

• Take ownership of tools, projects, and processes, learning on the go – driving innovations or efficiencies in workflow
• Help develop and implement best practices and processes to improve operational efficiencies.
• Help research to brainstorm ideas for new ad placements or changes that could improve the performance of ad campaigns
• Contribute to the creation and placement of ad serving tags on website pages to ensure proper delivery, tracking, and reporting of website traffic and ad impressions data.
• Communicate/present technology issues, changes, and opportunities to Sales and clients as needed.
• Maintains functional expertise in advertising operations, business and web reporting and analytics, online advertising, analytical tools, techniques, and other infrastructure requirements

Requirements (Knowledge, Skills, and Abilities):

• Very customer service-focused, with the ability to address client concerns and needs in an expedient and courteous manner
• Strong quantitative and analytical skills
• Strong decision-making, problem-solving and conceptual thinking abilities
• Meticulous attention to detail and excellent follow-through
• Exceptional character with a high degree of integrity and business ethics
• Excellent time management, able to handle multiple assignments under tight deadlines and pressure, and prioritize and communicate effectively
• Ability to understand and explain Web advertising methods, requirements, technologies, etc.
• Strong oral and written communication, relationship building, and interpersonal skills with the ability to communicate best practices and requirements to peers and management
• Demonstrated technical skills and ability to learn quickly in a fast-paced environment.
• Effective project management skills
• Ability to work with diverse personality types to meet time-sensitive deadlines
• An interest in new digital media technologies and a desire to always be learning something new
• Ability to work independently and in a team environment
• Must be flexible and open to new ideas and methods
• Strong work ethic
• Strong working knowledge of Microsoft Office, Ad Serving Technology, and Sales/CRM tools