Director, Digital and Marketing Analytics chez American College of Cardiology

The American College of Cardiology is looking for a Director, Digital and Marketing Analytics to lead enterprise-wide initiatives that transform data into action. This is an impactful and meaningful opportunity to drive innovation, influence executive decision-making, and elevate digital performance across a mission-driven organization impacting millions of lives.

This position is based in Washington, DC where we have a hybrid work environment (two days per week in the office).

Function and Scope:
The Director, Digital and Marketing Analytics will serve as the strategic lead for enterprise-wide digital intelligence initiatives to inform digital and enterprise content strategy. The role will be pivotal in shaping the organization’s data strategy, transforming digital marketing performance through advanced analytics, and fostering a culture of data-driven decision-making. The ideal candidate is an experienced analytics leader with a consultant’s mindset, a deep understanding of digital ecosystems, strategic vision, and a proven ability to connect insights to recommended actions and business outcomes.

Major Duties and Responsibilities: 

• Lead the development and maintenance of robust analytics reports and dashboards that generate actionable insights for decision-making and translate those insights into concrete recommendations for executive leadership and key decision makers.
• Present findings and strategic insights to executive leadership and cross-functional teams. 
• Drive the organization toward a customer journey view of digital and marketing analytics, leveraging the insights derived from various data sources and platforms (e.g., Sitecore, Hubspot).
• Develop, define and manage key performance indicators (KPIs) for digital strategy initiatives and product performance.
• Continuously improve reporting practices by leveraging the latest tools and presenting findings with clarity and strategic takeaways.
• Optimize operational efficiencies by streamlining workflows, standardizing reporting templates, and enabling cross-team data access and transparency.  
• Collaborate with marketing and content teams to inform and shape data-driven engagement and strategies.
• Oversee integration of disparate data sources, ensuring a unified view of the customer journey across digital channels and products. 
• Lead the integration of Google Analytics with data lakes (e.g., Salesforce Data Cloud, Microsoft Fabric).
• Implement Google Analytics recommendations from a recent audit such as enhanced event tracking, reducing custom dimensions, and configuring key events. 
• Lead Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and GEO (Generative Engine Optimization) efforts to extend the reach of ACC content.   
• Drive adoption of AI/ML tools for predictive analytics and reporting automation. Own vendor relationships and technology stack decisions for analytics platforms.
• Develop standardized templates and frameworks for recurring reports, such as campaign performance and grant project summaries.
• Manage and lead a team of digital and marketing analytics professionals, driving team goals and success, building internal capabilities, and fostering continued growth.  

Required Qualifications: 

• Bachelor’s Degree in Marketing, Data Science, Business Analytics, or a related field.
• At least ten years of experience in digital marketing analytics and at least 3 years of formal management experience. 
• Proven expertise with analytics platforms (e.g., Google Analytics, Looker Studio, Verint/ForeSee, Adobe Analytics). 
• Strong background in SEO, digital engagement metrics, customer behavior analytics, and content performance analysis.
• Demonstrated success in leading digital and marketing analytics strategy, creating deliverables to report out to senior executives, and telling narrative to inform decision-making.  
• Comfort and experience using Artificial Intelligence to increase efficiency in analytics and reporting.
• Excellent problem-solving, communication, and project management skills.
• Ability to translate complex data into clear, strategic insights for non-technical stakeholders.
• Demonstrated understanding of how marketing and digital platforms affect constituent experience and a point of view on how to use insights to increase engagement. 
• Experience managing budgets and vendor relationships.

Desired Qualifications: 

• Consulting experience is desirable.  
• Experience with healthcare content and/or with an association or society preferred. 
• Familiarity with email platforms (e.g., Hubspot), Sitecore or similar Content Management Systems (CMS), Microsoft products (PowerBI, Microsoft Fabric), and Tableau.
• Working knowledge of SQL (Structured Query Language).

About Us:
At the American College of Cardiology, we bring our hearts to work.

We are a 500-person organization dedicated and committed to our mission to transform cardiovascular care and improve heart health for all for more than 75 years. When you join our team, you become part of a culture that envisions a world where science, innovation and knowledge optimize cardiovascular care and outcomes.

Every day, we are committed to supporting our more than 60,000 members and their patients around the globe and in doing so, ensure our staff have a positive environment of teamwork, collaboration, professionalism and excellence. To learn more about why ACC has been recognized as a great place to work, please visit our site at: www.acc.org/jobs.

What We Offer: 
ACC values all members of our College family, including ACC staff. As the foundation of the organization, ACC staff enjoy world-class benefits and a culture of work-life balance. Our benefit offerings include insurance (medical, dental, vision, basic life, and short- and long-term disability, and supplemental options), generous paid time off (pre-loaded vacation and sick, 12 holidays and an organizational shut-down during the last week of the year, parental leave, 2 community service days, and half-day summer Fridays), tuition assistance and a very competitive 10% retirement contribution after a year of service, and much more! You can visit our careers site for an overview of our full offerings: https://www.acc.org/about-acc/jobs-at-the-acc. Please note that these offerings may change at any time.

ACC believes in fair and equitable pay. Multiple factors are taken into consideration when we determine what salary to offer a selected candidate. These factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, as well as internal equity, market, and business considerations. Our salary ranges differ based on the cost of labor in the local market where the job will be performed. For this role in Washington, DC (and other high-cost of labor markets if applicable, including California, Colorado, Illinois, Maryland, Massachusetts, New York, Washington) the target base salary range is: $150,000 - $180,000. The salary ranges for other locations in the US will vary based on the local labor market; ACC’s Recruitment Team will be able to provide more information to candidates during initial discussions.

ACC is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. All employment is decided on the basis of qualifications, merit and business need. Equal Opportunity Employer, including individuals with disabilities and veterans.

ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact Crystal Nott, Sr. Director, People Resources & Engagement at [email protected] or (202)375-6423.