The Senior Marketing Manager is responsible for managing the company’s digital presence, including paid advertising, social media, email marketing, and website optimization. This role focuses on generating high-quality leads and ensuring a strong online presence.
This role requires strong leadership, analytical skills, and the ability to collaborate with various teams to ensure cohesive messaging and impactful campaigns.
Responsibilities:
Digital Strategy
Manages online presence through owned and unowned channels
Manage the company’s website, ensuring it is engaging, informative, and optimized for conversions
Oversee social media strategy, engagement, and paid advertising efforts to build a strong online presence
Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, social media, email, etc.)
Track and analyze key performance indicators (KPIs) to measure the success of marketing efforts and optimize strategies
Lead Generation & Sales Support
Working closely with sales, operations, and other teams to ensure alignment, cohesive messaging, and that marketing efforts align with sales goals
Create sales enablement collateral and manage a content library that aligns with the sales process
Partner with the sales team to create targeted campaigns that increase inquiries and enrollments
Oversee digital marketing efforts, including SEO, PPC, social media, email marketing, and website optimization to attract new leads
Oversee lead nurturing strategy, developing content and campaigns to nurture leads through the sales funnel
Agency Management and Performance Tracking
Manage performance agency relationships, optimize, and report on performance of digital advertising campaigns
Manage digital marketing agency relationships, coordinating with marketing team members on content creation
Monitor and analyze marketing performance metrics, using data to optimize campaigns and improve ROI
Qualifications:
Bachelor's degree in marketing, or a related field required
7+ years of experience in digital or performance marketing
Proven track record of managing and executing successful SEM, Paid Social, and Programmatic campaigns across B2C
Strong analytical skills with proficiency in CRM systems, Google Analytics, Google Ads, Meta Ads, and marketing automation tools
Excellent project management skills, with the ability to manage multiple projects and deadlines
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments
Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals, telling compelling stories, and creating a strong brand
Benefits:
Health benefits are available upon start date.
Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
Comprehensive benefits package, including health, dental, vision, and pet insurance.
401k with company match.
Tuition reimbursement.
Career advancement and coaching.
Additional Paid Time off and Holidays.
Referral Program.
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Little Sprouts LLC is a subsidiary of Babilou Family, a global network of 1,100 early education and child care centers. Little Sprouts LLC provides award-winning early education and child care across 39 New England schools. Through the experience and talents of nearly 900 early education professionals and in partnership with nearly 4,000 families, we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn, grow, and thrive.
Our teams, whether at our home office or inside our schools, are change makers – they inspire, create, model, and most importantly make this a great place to work. At Little Sprouts, LLC we are consistently recruiting, retaining, and promoting a diverse mix of colleagues who are representative of the diversity within the communities in which we operate. Our focus on equity and inclusion allows us to develop a broader scope of ideas and approaches, offering a collaborative and dynamic educational experience for the youngest members of society.
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