Hybrid Retail Manager Niche - Travel Retail Europe (Nyon, CH) chez Puig

The Opportunity

Reporting to the Sales Director, this role is strategic and central to PUIG TRE's growth within the Niche category. As the primary business driver and cross-functional integrator, you will lead category development, orchestrate input across all departments, and act as the key point of contact for this high-impact business unit.

What you'll get to do

Drive category strategy for the business unit:

• Define the category's reference market, footprint, and competitive dynamics
• Lead market expansion by identifying and capturing growth opportunities
• Segment distribution channels and set strategic thresholds
• Design a scalable business model aligned with PUIG TRE’s overarching objectives
• Develop and oversee the category’s expansion roadmap
• Shape and support annual budget planning processes

Monitor model efficiency:

• Own the full all financial KPIs at the point-of-sale and global levels
• Drive productivity and profitability per door, ensuring sustainable performance
• Advise and support Account managers on optimizing terms & conditions and strategic frameworks

Lead Field Operations & Retail Excellence:

• Directly manage the field team, fostering efficiency and excellence in execution
• Partner with Account managers to define and deliver ambitious commercial targets
• Collaborate with Marketing to uphold retail excellence standards across touchpoints
• Coordinate closely with Sales and Demand Planning on stock management, forecasting, and seamless launch execution
• Drive capability building through structured, high-impact training programs in collaboration with the Training & Education team

We'd love to meet you if you have

Experience:

• Perfume and Cosmetics Industry and/or Travel Retail experience
• Previous experience in Cosmetics or Luxury is an asset
• 5+ years Sales/Retail experience

• Bachelor degree (economics or business related)
• Excellent command of English, other European languages an asset
• Excellent written and spoken communication
• Business Acumen
• Strong IT knowledge
• Able to work independently but in a collaborative way. At ease in a support function.
• Solution oriented approach – Flexibility and ability to work on various assignments.

A few things you'll love about us