A leading digital growth consultancy seeks a Senior Marketing Analyst with specialized expertise in Google and Meta platforms to lead the strategy and tactics for large and complex Google Ads and Meta accounts. As the Senior Marketing Analyst, you will focus on turning complex data into actionable insights that drive real client results, setting KPIs, driving strategy, implementing experiments, auditing keywords, communicating with clients, and more.This is a unique opportunity to join a forward-thinking team that partners with ambitious brands to deliver impactful, measurable marketing strategies.This is an incredible remote opportunity to work for a US-based company.What You'll Do - Analyze the status of each client’s Google Ads and Meta account, understanding performance at a high level — including whether we’re hitting stated goals — but also diving deep into granular performance at campaign, ad group, keyword, and ad creative levels to understand what’s working and what can be improved.
- Write weekly, detailed 3-10 paragraph account performance updates per client, covering a high-level account overview, results from result changes and experiments, proposals for next steps, questions for clients, and more.
- Interface with clients (on Zoom and Slack) who can be founders of or marketing executives at fast-growing startups to understand their concerns at a deep level and think on your feet to propose compelling solutions.
- Propose impactful, out-of-the-box experiment ideas and interventions to improve performance, including changes to keywords, ads, bids, landing pages, and more.
- Execute the experiment ideas and changes, doing everything necessary to bring the ideas to fruition, including writing copy, researching keywords, writing landing page copy, adjusting bid targets, and more.
What You Need - 5+ years experience with high-scale Google Ads and Meta accounts (>$100k/mo USD in total spend).
- Expert understanding of Google Ads and Meta, the different types of ad units, targeting options, and various campaign settings and levers.
- Excellent written communication skills, both written and live on Zoom.
- Advanced quantitative skills, including the ability to run A/B tests using statistical best practices.
- Excellent ability to be scrappy and propose experiments that will move the needle across various situations.
Salary & Perks - Competitive Salary
- This is a full-time, long-term position.
- The position is immediately available and requires entering into an independent contractor agreement.
- Work from home.
- Monday through Friday, 8 am to 5 pm (+/- 2 hours accepted) - PST.
- Additional perks.
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