Redpanda Data · Canada, · Remote
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Funded by premier investors including GV and Lightspeed, Redpanda is building the streaming data platform for developers. We’re evolving streaming beyond the Apache Kafka® protocol into a unified “engine of record” that delivers a categorical reduction in complexity, wicked-fast performance, onboard Wasm transforms, and transparent tiered storage that gives consumers access to both real-time and historical data from a single API.
About the Role:
In this role, we’re looking for a web growth leader to own our web experiences with a focus on guiding developers and buyers to adopt Redpanda. You will own the performance, vision, and strategy for all Redpanda web properties.
You Will:
Web Experience Roadmap Lead:
- Define, align, and own the multi-year web experience roadmap outlining key initiatives like a unified information experience, growth conversion capabilities, developer experience modules, and lead generation data capture integrations
- Conduct research and analysis of modern web UX trends, competitor websites, and internal stakeholders to inform roadmap priorities
- Communicate and secure alignment on roadmap priorities with stakeholders including executives, product leaders, and marketing heads
- Own web experience deliverables and progress across agency and in-house resources
- Align stakeholders around business revenue and userbase goals, define and monitor meaningful web KPIs that influence those goals across traffic, conversions, engagement, and journey indicators
- Provide regular reporting across primary web performance targets while highlighting above/below target rationale
- Lead marketing web growth meetings and discussions to ensure project priorities, ownership, and deliverables are on track
- Identify growth opportunities for the website with marketing channels including social media, email, digital advertising, and community(Slack, Redpanda Masterclass+University)
- Identify product signup opportunities through user journey analysis in order to maximize Redpanda trial sign ups and adoption
- Develop a long term information architecture design through user research, interviews, competitive analysis, and internal stakeholders to help users learn, consider, and adopt Redpanda
- Design a clear information hierarchy that guides and educates a diverse set of personas(data engineers, app developers, data architects, data leadership)
- Collaborate with product UX designers, doc writers, content developers, and web designers to translate the information architecture into a user-friendly and intuitive web experience
- Define a web experimentation framework to drive performance improvements
- Define test protocols for hypotheses based experiments based on historical data and business objectives
- Establish test guidelines for selecting the right testing methodologies like A/B testing, multivariate testing, and personalization experiments
- Outline best practices for data collection, analysis, and interpretation to ensure reliable and actionable insights.
- Develop a timeline for each experiment, outlining testing duration, data analysis schedule, and reporting deadlines.
- Regularly review and adjust the roadmap based on ongoing results, emerging trends, and new data insights
- Lead quarterly web experience reviews presenting performance against KPIs, key achievements, and upcoming initiatives
- Facilitate discussions with leaders across product, sales, and marketing to gather feedback, address concerns, and adjust roadmap initiatives
- Track and identify web investments based on roadmap and performance goals
Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, as well as by the solo dev prototyping a React application on her laptop. Think of it as a streaming data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe.
Join Redpanda if you’d enjoy being part of a fast-moving, 100% remote organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.