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About the job

Join an industry-leading firm that specializing omnichannel fulfillment for fast growing brands & retailers. This company combines cutting-edge technology with deep industry insights to enhance operational efficiencies and drive growth for their clients.

They are now seeking a B2B Marketing Manager to lead and innovate their marketing strategies, focusing on expanding their market presence and engaging more effectively with businesses in need of robust supply chain solutions.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM CST

Key Responsibilities:

  • B2B Marketing Strategy: Develop and implement comprehensive B2B marketing strategies that effectively communicate the company’s value proposition to the target audience.
  • SEO and Paid Marketing: Utilize a solid understanding of SEO and paid advertising to increase the company's online presence and drive traffic to the website. Primarily on Google & LinkedIn.
  • Content Creation and Management: Oversee the creation of engaging and informative content, including blogs and other relevant materials, to attract and retain customers.
  • Conversion Rate Optimization: Optimize the website's conversion rates to improve lead generation and customer acquisition.
  • Lead Generation Initiatives: Design and execute innovative lead generation strategies to cultivate new business opportunities.
  • Team and Agency Management: Manage a team of creatives or coordinate with third-party agencies to ensure that marketing campaigns are executed effectively and align with business goals.
  • CRM Proficiency: Utilize tools like HubSpot to manage marketing campaigns, track engagement, and analyze results to optimize strategies.

What Success Looks Like:

  • Enhanced Brand Awareness: You have successfully raised the company's profile in the supply chain and manufacturing sectors through targeted marketing strategies.
  • Increased Lead Generation: Your efforts have significantly increased the quantity and quality of leads, contributing to business growth.
  • Effective Team Leadership: Under your management, the marketing team or external agencies have consistently delivered high-quality marketing materials that resonate with the target audience.

Qualifications:

  • B2B Marketing Expertise: Strong background in B2B marketing, with proven success in developing and executing marketing strategies.
  • SEO and Paid Marketing Knowledge: Proficient in SEO techniques and paid marketing campaigns to drive business objectives.
  • Content Creation Skills: Ability to oversee the production of compelling content that engages B2B audiences.
  • CRM Skills: Experience with HubSpot or similar CRM tools to manage customer relationships and track marketing campaign performance.
  • Leadership Abilities: Capable of leading a team, whether in-house or external, to achieve marketing goals.
  • Industry Knowledge: Understanding of the supply chain or manufacturing industries is beneficial but not required.
  • Communication and Confidence: Fluent in English with excellent communication skills; confident in taking initiative and leading projects.

This role offers an exciting opportunity for a B2B Marketing Manager to take ownership of comprehensive marketing initiatives in a dynamic sector. If you are a smart, confident marketing generalist with a passion for driving growth and a knack for strategic planning, we invite you to apply and lead our marketing efforts to new heights.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets
  • By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.

If ever you want us to delete your information, please reach out to us at admin@projectgrowthmarketing.com

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