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Lifecycle Marketing Automations Specialist

Arcteryx.com · North Vancouver, Canada · Hybrid

  • Office in North Vancouver
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Description

Your Opportunity at ARC’TERYX

As a Lifecycle Marketing Automations Specialist, you will support the strategy and execution of automated programs spanning the full customer journey, from acquisition and onboarding through retention, loyalty, and reactivation. You'll be responsible for delivering localized CRM experiences from concept through execution, ensuring programs are relevant for your market while aligning with global priorities. Working closely with Global Lifecycle CRM and Technology teams, you'll leverage shared platforms, data, and segmentation frameworks to execute regional programs that create meaningful guest engagement and business impact.

This role is based at our North Vancouver headquarters, and may be hired remotely. Business operations occur on the PST timezone. The ideal candidate would be able to be in the office a minimum of one day per month

Meet Your Future Team:

The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.

If you were the Lifecycle Marketing Automations Specialist now, here are some of the core activities you would be doing:

  • Supporting end-to-end execution of programs across email and app, including campaign launches, product drops, seasonal moments, and promotional activations
  • Executing demand-driving automations including browse abandonment, cart abandonment, Email My Cart, back-in-stock, and guest acquisition programs
  • Partnering with regional merchandising, marketing, and ecommerce teams to translate commercial priorities into CRM campaigns that drive revenue
  • Developing creative briefs, build campaign wireframes, coordinate QA/UAT, and oversee deployment from concept through launch
  • Partnering closely with Global Lifecycle, CRM, and Technology teams to leverage shared platforms, segmentation frameworks, and automation capabilities while ensuring regional relevance
  • Supporting regional email capture initiatives and listing growth strategies to grow the addressable audience
  • Monitoring campaign performance and identifying optimization opportunities through testing, reporting, and guest insights
  • Contributing to experimentation initiatives that improve engagement, conversion, and regional business performance
  • Supporting CRM platform enhancements and new automation capabilities in partnership with Global teams

    • Here are some of the things you could be working on in the future:

  • You have a Bachelor’s degree in business, marketing, or communications or a related field
  • You have 3+ years’ experience in lifecycle marketing, CRM, or retention marketing
  • You can work autonomously, while collaborating with others during daily meetings and standups
  • You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
  • Attention to detail is one of your key strengths
  • Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
  • You have demonstrated ability to quickly adapt to new tools and processes
  • You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
  • Highly skilled in Figma, HTML, CSS, and UX design
  • You are always thinking in the shoes of the customer / consumer
  • You balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
  • You are innovative and creative, with a logical and methodical approach to problem solving
  • You are a strong communicator who can work with cross functional teams from other channels of the business
  • You remain highly flexible and adaptable when faced with ambiguity
  • You effectively balance autonomy and collaboration
  • You inspire breakthrough thinking and continuous improvement
  • You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
  • Your passion for your work is paralleled by your passion for getting outside and living it
    • You are results-driven and have a passion for pursuing audacious goals

    Are you our next Lifecycle Marketing Automation Specialist?

  • You have a Bachelor’s degree in business, marketing, or communications or a related field
  • You have 3+ years’ experience in lifecycle marketing, CRM, or retention marketing
  • You can work autonomously, while collaborating with others during daily meetings and standups
  • You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
  • Attention to detail is one of your key strengths
  • Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
  • You have demonstrated ability to quickly adapt to new tools and processes
  • You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
  • Highly skilled in Figma, HTML, CSS, and UX design
  • You are always thinking in the shoes of the customer / consumer
  • You balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
  • You are innovative and creative, with a logical and methodical approach to problem solving
  • You are a strong communicator who can work with cross functional teams from other channels of the business
  • You remain highly flexible and adaptable when faced with ambiguity
  • You effectively balance autonomy and collaboration
  • You inspire breakthrough thinking and continuous improvement
  • You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
  • Your passion for your work is paralleled by your passion for getting outside and living it
  • You are results-driven and have a passion for pursuing audacious goals

    • Compensation

    The salary range for this role is CAD$71,000 - CAD$93,000

    Additional Information

    Total Rewards

    Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility. 

    We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team. 

    In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life: 

    • Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
    • Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
    • Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
    • Family support - Parental leave top-up and a nesting period for new parents.
    • Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear). 

     *Eligibility for certain programs may vary by role. 

    Equal Opportunity
     
    Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 
     
    Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  
     
    All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
     
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