Hybrid Manager, Affiliate & Gift Card Marketing at Kohl's
Kohl's · Kohl's Corporate Offices (0900), United States Of America · Hybrid
- Office in Kohl's Corporate Offices (0900)
Role Specific Information
Job Description
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
As the Manager of Affiliate and Gift Card Marketing, you will drive traffic and sales by leading the Affiliate and Gift Card Marketing programs. You will serve as the subject matter expert while focusing on continually developing and executing new strategies to enhance performance.
What You’ll Do
Develop and implement program vision and strategy to drive omnichannel traffic and sales growth aligned to quarterly business targets
Manage channel strategy and execution through inventory management, platform strategy, financial forecasting, rigorous analysis, constant innovation and testing and external partner management
Guide Affiliate program activation by coordinating and communicating ongoing offers and promotional placements between internal and external partners
Lead internal cross-functional partnerships that promote growth in each channel, including Store Planning, Brand Strategy, Analytics, Digital and Merchant teams
Remain up-to-date with industry trends and best practices to continuously improve Affiliate and Gift Card Program
Manage and maintain relationships with existing affiliates and gift card partners while building new relationships to expand the program
Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans
What Skills You Have
Required
Bachelor’s Degree in Marketing, Business Administration, Computer Science or related field
5+ years of affiliate experience in a high-volume transaction environment
Extensive gift card marketing experience
Expert knowledge of affiliate execution technology (Impact Radius)
Working knowledge and usage of website traffic analytics software (Google Analytics, Omniture)
Strong mathematical and analytical skills and the ability to make data-driven decisions
Preferred
Advanced degree in Computer Science and/or advanced Mathematics
Proven ability to accomplish high-impact projects in a large organization
Ability to develop frameworks, processes and protocols
Understanding of store operations, inventory management and sales planning
Experience in corporate sales
Understanding of the incentive industry
Essential Functions
The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to comply with dress code requirements
Basic math and reading skills, legible handwriting, and basic computer operation
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while
accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner