Who You Are:
You're a passionate and creative storyteller with a knack for crafting engaging video content that captivates audiences. You're not just a content creator—you’re a community builder, eager to connect with people, spark meaningful conversations, and contribute to a positive brand experience. If you're obsessed with the latest social media trends and have a proven ability to turn ideas into viral-worthy videos, we want to hear from you!
The Task At Hand:
The Social Media Content Creator reports to the Senior Manager of Social Media & Content and will be responsible for creating engaging video content for Once Upon a Farm’s social media channels. This role will also interact with social media users.
In This Role, You Will:
• Work with the social team to develop new ongoing strategies for video content by platform, using performance data and insights to refine and refresh this strategy over time.
• Conceptualize, film, edit, and schedule/post original content on Once Upon a Farm’s social media platforms, including (but not limited to) TikTok, Instagram Reels, and YouTube Shorts, following brand guidelines and best practices.
• Write post captions for videos as needed.
• Participate in brainstorming and planning sessions to align on quarterly priorities with the wider marketing team.
• Collaborate with other team members—including the social media team, creative team, and sustainability team—on social assets.
• Keep up to date on social media updates and trends, identifying ones that make sense for our brand and executing ideas.
• Hang out in the comments section, engaging with other users’ videos to increase brand awareness, spread love & joy, and identify opportunities to surprise & delight our community.
• Film and edit videos for ad purposes, as requested by the digital marketing team.
• Capture still photo content for organic or paid usage, as requested by the digital marketing team.
• Use data and observations to compile reports and to optimize future posts and initiatives.
• Prepare slides and present in quarterly go-to-market and reporting meetings as needed.
• Additional tasks as needed.
In This Role, You’ll Bring With You:
• Bachelor’s degree in Marketing, Communications, Theater, Creative Writing, or English, or equivalent years of work experience, required.
• At least 2 years of experience in social media marketing, with a focus on video content creation.
• Strong writing and communication skills.
• Passion for social media and pop culture.
• Comfortability and confidence in front of and behind the camera.
• Strong video filming and editing skills. Experience using social video editing platforms (e.g. TikTok, Reels, InShot, etc.) required.
• Bonus: Ability to shoot and edit high-production-value content as needed. Video camera skills + experience with robust video editing software (e.g. Adobe Premiere Pro, Final Cut Pro, etc.) preferred.
• Some knowledge of SEO best practices, as they relate to social media, preferred.
• Empathy for parents and caregivers—even if you’re not a parent or caregiver, you’re able to put yourself in the shoes of one.
• Creativity, boldness, and a willingness to experiment and learn.
• Strong organizational and planning skills, allowing room for flexibility when needed.
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms.
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.
• Genuine passion for improving childhood nutrition for a healthier and happier planet.
• Desire to contribute to a dynamic high-growth, purpose-driven work environment.
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment.
• Previous exposure to cross-functional work between Sustainability and Marketing preferred.
• Must reside in the United States to be considered for this position.
• Please note that visa sponsorship is not available for this position.
Compensation:
• Full-Time, Salaried, Exempt.
• The anticipated salary range for this position is $70,000.00 to $80,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.
Additional:
• Remote-first work environment.
• Annual Bonus.
• 401(k) program + 4% company match after three months.
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance.
• Monthly Cell and Internet Stipend / Monthly auto, cell, and internet stipend (some sales roles).
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts.
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back to Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey.
• Unlimited Paid Time Off.
• Paid Volunteer Time.
• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections.
• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee.
• Vision and Dental Insurance covered at 100% for the employee and dependents.
• Life insurance.
• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans.
• Employee assistance program (EAP).
• All other benefits, leaves, and insurance as required by law, based on your specific residence.
• And so much more!