Description
About Nood
Nood is building the next generation of beauty-tech: powerful at-home devices and high-performance skincare that actually deliver. We sit at the intersection of beauty, technology, and modern aesthetics, with a brand that feels as considered as the products themselves.
As we scale, we’re investing in tighter performance execution across the highest-intent acquisition surfaces: Google (DTC) and Amazon / marketplaces (retail media). We’re hiring a dedicated owner to run these channels with rigor, create repeatable structure, and translate performance into clear actions the broader team can use.
Role Overview
The Performance Search & Marketplaces (PPC) Lead is a hands-on, highly analytical operator who owns PPC across Google Ads and Amazon Sponsored Ads end-to-end. This person is responsible for account architecture, day-to-day optimization, and a disciplined testing cadence that drives profitable growth.
What You’ll Own
You will:
- Own Google Ads (Search, Shopping, Performance Max, YouTube/Discovery where appropriate) for DTC acquisition and efficiency.
- Own Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to drive profitable marketplace growth and support launches and tentpole moments.
- Build and maintain clean account structure, consistent naming, and a documented testing roadmap.
- Deliver weekly channel scorecards and insights: what moved, why it moved, and what we’re changing next.
- Translate ad + search term learnings into clear cross-functional priorities for:
- creative testing briefs (hooks, angles, claims, formats)
- landing page focus areas (CRO inputs)
- Amazon listing optimization (titles, imagery, A+ inputs, pricing/promo recommendations)
Key Responsibilities
1) Google Ads Ownership (DTC Acquisition)
- Own strategy and execution across Search + Shopping/PMax (and additional formats when they clearly contribute).
- Build and refine account architecture: match-type strategy, campaign segmentation, audience layering, exclusions, geo/device decisions, and budget pacing.
- Drive efficiency improvements through query mining, negatives, bidding strategy, feed quality enhancements, and landing page alignment.
- Identify and communicate the most important CRO opportunities based on intent + funnel performance (LP mismatch, message mismatch, offer mismatch).
- Maintain disciplined testing: clear hypotheses, measurable success criteria, and a weekly test roadmap.
2) Amazon / Marketplace Advertising (Retail Media)
- Own Sponsored Ads performance across SP/SB/SD: keyword strategy, product targeting, competitor conquesting, and brand defense.
- Establish repeatable playbooks for:
- new SKU launches
- promo and tentpole moments (Prime Day, BFCM, seasonal events)
- budget pacing and spend efficiency during high-volume windows
- Provide actionable listing optimization inputs based on search term + ad performance (images, titles, A+ content themes, and sequencing).
- Build a reporting cadence that highlights what matters: incremental opportunities, waste, gaps in coverage, and the “next best actions.”
3) Measurement, Reporting, and Performance Narratives (Shopify + Triple Whale)
- Use Shopify + Triple Whale (and platform-native reporting) to monitor performance and interpret attribution with a pragmatic, operator mindset.
- Produce a weekly scorecard that includes:
- spend, revenue, efficiency (ROAS/MER where applicable), contribution-margin orientation
- CAC proxy and cohort-quality signals where available
- query/keyword and product target insights (winners/losers)
- what changed, why, and what’s next
- Maintain clean tracking hygiene and consistent reporting definitions (so leadership can trust the numbers and act quickly).
- Forecast spend and results, communicate tradeoffs and confidence levels, and flag inventory/promo risks early.
4) Cross-Functional Collaboration
- Partner with Creative (performance + brand) to turn channel learnings into sharper briefs, better hooks, and faster iteration loops.
- Partner with Marketplaces to align on promo calendar, SKU priorities, and listing readiness.
- Partner with Ops/Finance to ensure growth stays inside margin and inventory guardrails.
- Coordinate with Lifecycle/CRM leadership (internal + agency) to ensure PPC cohorts are high-quality and retargeting is strategically aligned.
What Success Looks Like
First 30 Days: Stabilize + Build Structure
- Audit and rebuild/clean core Google and Amazon account architecture where needed.
- Establish consistent naming, budgets, and a testing cadence.
- Ship a weekly reporting format that leadership can rely on without interpretation gymnastics.
- Identify and communicate the top 5 leverage points across feeds/listings/landing pages that will improve CVR and efficiency.
Days 31–60: Improve Efficiency + Increase Signal
- Demonstrate clear efficiency improvements via query control, targeting refinement, and waste reduction.
- Deliver 6–10 documented tests with decisions (keep/kill/iterate) and measurable learnings.
- Provide recurring creative and onsite insights that translate into visible changes in performance output.
Days 61–90: Scale with Guardrails + Codify Playbooks
- Expand what works and codify repeatable playbooks for: launches, promos, and scaling budgets responsibly.
- Improve predictability: leadership understands what’s happening, why, and what to do next.
- Propose expansion into additional retail media surfaces (e.g., Walmart Ads) only if Google + Amazon fundamentals are stable and profitable.
Who You Are
- You’re an operator: you like clean structure, clear hypotheses, daily optimization, and disciplined testing.
- You can translate data into decisions and communicate crisply to executives and creative partners.
- You’re pragmatic about attribution and focus on what’s controllable and repeatable.
- You thrive in lean, fast-moving environments where you own outcomes and move quickly.
Requirements
Requirements
Must-Haves
- 3 - 6+ years of hands-on PPC management in ecommerce (in-house, agency, or hybrid).
- Strong experience with Google Ads for direct response performance (Search + Shopping/PMax).
- Strong experience with Amazon Sponsored Ads (SP/SB/SD), including keyword strategy, product targeting, and launch/promo playbooks.
- High data literacy: advanced Sheets/Excel competence, comfort interpreting dashboards and building clear performance narratives.
- Experience improving product feeds (Merchant Center), landing page alignment, and/or onsite conversion inputs.
- Strong communication and stakeholder management—clear, calm, and action-oriented.
Nice-to-Haves
- Experience with additional marketplaces (Walmart.com), retail media networks, or Amazon DSP/AMC.
- Beauty / skincare / devices / regulated-claims-adjacent category experience.
- Experience using Amazon analysis tooling (Helium10, JungleScout, etc.).
- Familiarity with cohort-quality signals and LTV thinking (even if you don’t own lifecycle).
Benefits
Compensation & Benefits
- Base Salary: Up to $120,000 USD (dependent on experience and location).
- Bonus: Tied to agreed performance KPIs and efficiency guardrails.
- Equity: Meaningful ownership opportunity via vested stock options on a standard schedule.
- Comprehensive health/vision/dental benefits; Unlimited PTO; hybrid flexibility.
