Homeoffice Marketing Automation Specialist presso Pella Corporation
Pella Corporation · Urbandale, Stati Uniti d'America · Remote
- Professional
Marketing Automation Specialist
Pella, IA
Urbandale, IA
or Remote
The Marketing Automation Specialist will be responsible for the overall management and effective implementation of the enterprise e-CRM strategy. In addition, role will work with cross-functional team to develop digital assets, manage workflows and be a leader in marketing automation technology to support customer acquisition and retention initiatives. The ideal candidate will be an expert in developing programs in Eloqua and other Marketing Automation Platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.
- Design and develop marketing automation campaigns involving triggered communications and lead nurture programs.
- Create and publish e-mails, forms, landing pages, digital programs, and more through Eloqua.
- Be a leader in contact database management, audience segmentation, and targeting for marketing efforts.
- Continuously update and audit data sets within Eloqua and Salesforce, integrating tools as needed.
- Monitor campaign performance, proactively identifying and troubleshooting operational issues as they arise.
- Create performance and operational reports to communicate efforts, generate insights and provide recommendations to senior stakeholders.
- Plan and execute A/B and multivariate testing strategies.
- Implement advanced CRM and e-mail marketing techniques (dynamic content, personalization, etc.)
- Work to achieve all goals surrounding customer acquisition and nurture campaigns, as set by the Senior Digital Experience Manager.
- Manage the relationship with all external agencies and resources including Oracle, and any 3rd party vendors managing data or e-CRM activities across our distribution channel partners. Ensure alignment and collaboration with internal stakeholders.
- Work with Web Analyst to track engagement and revenue from e-CRM initiatives.
SKILLS AND EXPERIENCE
- Bachelor’s degree in Communications, Marketing or related field.
- 5+ years of professional work experience, demonstrating a strong ability to develop marketing automation campaigns.
- Expertise in Marketing Automation Platforms including Marketo, HubSpot, Eloqua, and Pardot.
- Certified Specialist in Eloqua highly preferred.
- Strong experience in inbound/outbound lead generation, lead scoring, and routing strategies.
- Proficient in HTML, CSS, SQL.
- Demonstrated knowledge in data privacy laws.
- Strong understanding of e-mail marketing metrics.
TRAVEL
The position will require 10% travel.
Company
About Pella Corporation
As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, today the Pella Family of Brands encompasses a robust product offering sold and installed through various channels. We are a growing, privately owned company with 20 manufacturing locations and over 10,000 team members in the U.S. and Canada. Pella is consistently recognized as a great place to work by Newsweek, Forbes and Glassdoor, having most recently been named to America’s Greatest Workplaces for Diversity by Newsweek in 2024, as well as Forbes' 2024 Best Employers for Women and Best-In-State Employer in Iowa. We have also received numerous accolades for innovation and design, including Fast Company’s Best Workplaces for Innovators in 2024 and Most Innovative Manufacturers for 2022 and 2023.
At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. And we empower you to do the work you’re most proud of — that’s why we offer individualized talent development plans, cross-functional experiences and opportunities for career advancement through personal and professional development.
With talent just like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?
