Sr. Events Technology Manager presso AppFolio

Marketing Santa Barbara, California Dallas, Texas San Diego, California Remote - San Francisco, CA Remote - Denver, CO

Description

• Event Registration & Management Platform (Cvent); Cvent is our central operating system for events.
• Configuration & Build: Mastery of building complex registration workflows, custom forms, payment processing, and confirmation pages for diverse event types (in-person, virtual, hybrid).
• Advanced Features: Experience with attendee engagement features, session tracking, badging, and API integration capabilities.
• Certification: Cvent Certification (e.g., Certified Event Planner) is highly preferred. An expert-level Proficiency in Cvent (or similar platforms like Bizzabo, Splash, Rainfocus, and Swoogo) is required. 
• In-App Design & Branding: Ability to manage event website design, branding, and mobile app content structure.

• Appointment Scheduling and Meeting Management (Jifflenow); This platform is crucial for ensuring sales and executive meetings are scheduled and tracked efficiently.
• Jifflenow Proficiency: Deep understanding of the platform's functionality for scheduling one-on-one meetings, managing meeting space logistics, and integrating with the Sales team calendars.
• Integration with CRM: Specific expertise in integrating Jifflenow with Salesforce to ensure meeting data, attendee engagement, and sales opportunities are automatically logged and attributed.

• CRM and Marketing Automation Integration (Salesforce & Marketo); This is the core for lead management, attribution, and follow-up.
• Salesforce Mastery (Admin/Power User Level):
• Data Mapping: Expert knowledge in mapping event data fields (from Cvent/Jifflenow) to corresponding fields in Salesforce to maintain data integrity.
• Campaign & Lead Management: Ability to create and manage Salesforce Campaigns, link event registrations to Leads/Contacts, and ensure proper lead scoring and routing post-event.
• Reporting: Ability to work with Salesforce reporting tools to analyze event impact on the sales pipeline and revenue.

• Marketo Proficiency (or similar to Eloqua, HubSpot, Pardot):

• Bi-Directional Integration: Proven experience managing the bi-directional sync between the registration platform (Cvent) and Marketo.
• Nurturing & Follow-up: Expertise in using event status updates (Registered, Attended, No Show) as triggers for automated Marketo nurturing campaigns and sales alerts.

• Data Visualization and Business Intelligence (Tableau); This enables the strategic analysis required of a Tier 1 event program.
• Tableau Expertise (or tools similar to Power BI):
• Dashboard Development: Ability to design, build, and maintain interactive, high-level event dashboards in Tableau to visualize event performance, budget vs. actuals, lead generation metrics, and ROI, in partnership with the Marketing Ops team.
• Data Sourcing: Proficiency in connecting Tableau to event platform APIs or the centralized data warehouse.

• Experience with AI-powered event tools that will scale event programs: Leads event operations using AI tools to improve planning, efficiency, and execution. Sets the pace for smarter, data-driven events that run smoothly and deliver great attendee experiences.

• BA/BS degree or higher.
• 6-8+ years in event marketing and conference management, with extensive experience in technology platforms.
• Proficiency in Cvent, Jifflenow, Captello, AirTable, ContractWorks, and Sendso. 
• Cvent certification is strongly preferred. 
• Experience designing technology strategies that align with business objectives.
• Strong analytical and business impact reporting and presentation skills.

• Exceptional skills in cross-functional collaboration, with all levels of the organization and external vendors. 

• Resourceful problem-solver with strong collaboration skills to navigate complex situations.
• Strong critical thinking, creative mindset, entrepreneurial spirit, and ability to implement innovative ideas effectively.

• Ability to build, articulate, and present presentations to various audiences.

• Willingness or ability to train events and cross-functional teams on technology platforms. 
• Travel: Up to 30-40% annual travel may be required for on-site event technology support.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

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About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Why AppFolio

Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.

Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.

Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.

Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.

Paddle as One.

Learn more at appfolio.com/company/careers

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

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