Senior Director of Marketing presso DOGTOPIA ENTERPRISES LLC

Description

At Dogtopia, we’re dedicated to offering exceptional daycare for dogs to enhance the joy of pet parenthood. With more than 270 open locations in the U.S. and Canada, and another 310 daycares sold, we’re the largest dog daycare provider in the world, and growing fast. Our modern daycares are designed around the health, safety, and happiness of every pup, and we bring that same commitment to everything we do at Dogtopia’s Support Office in Phoenix, AZ.

DOGTOPIA-ISMS:

• We LOVE life unconditionally like a dog
• We STAY loyal to our pack
• We CHASE the absolute highest standards of safety
• We PLAY to our full potential
• We TREAT every day like it’s the most exciting day ever

Job Description

The Senior Director of Marketing is responsible for developing and executing marketing strategies that drive customer acquisition, retention, and loyalty across our nationwide network of dog daycare franchises. This highly visible role will collaborate with franchise owners, the marketing team, and company leadership to create innovative campaigns and programs that build brand awareness, generate leads, delight pet parents, and position Dogtopia as a household name.

Key Responsibilities

• Develop and implement consumer marketing strategies to drive customer acquisition (lead gen), retention, and loyalty across all franchise locations
• Create and manage integrated campaigns across multiple channels (email, social media, digital, paid advertising, and more)
• Manage external agency initiatives and day-to-day including PR and digital marketing firm as well as internal marketing team members
• Partner with franchise owners to understand local market dynamics, tailoring marketing programs for their unique needs
• Analyze national advertising efforts to maximize impact and ROI
• Design, launch, and optimize loyalty programs and consumer advocacy initiatives
• Write marketing content and ensure consistent brand voice across all channels
• Lead marketing initiatives for franchise growth – new franchisee acquisition
• Conduct digital audits and recommend new strategies, initiatives, and tools to keep Dogtopia ahead of industry best practices
• Analyze consumer data and behavior to identify opportunities for personalization, segmentation, and improved performance
• Monitor and report on KPIs such as lead generation, conversion rates, customer acquisition cost, retention rate, and lifetime value
• Collaborate with external agencies, operations, sales, and product development teams to ensure alignment in brand messaging and customer experience
• Support both Dogtopia and the Dogtopia Foundation marketing initiatives

Requirements

• Bachelor’s degree in marketing, business, or related field preferred
• 10+ years of experience in consumer marketing, preferably in a franchise or multi-location retail/services environment
• Strong expertise in customer acquisition, segmentation, targeting, personalization, and loyalty strategies
• Proven ability to deliver measurable results through multi-channel campaigns
• Experience with CRM systems, marketing automation platforms, analytics tools, and digital advertising (Salesforce and WordPress experience a plus)
• Exceptional communication, leadership, and collaboration skills, with the ability to influence stakeholders at all levels
• Highly detail-oriented, with excellent project management and problem-solving skills
• Comfort with public speaking and guiding teams and franchise owners
• Passion for dogs and the pet industry is a huge plus!

Compensation & Benefits

• Highly competitive compensation, including base salary and bonus programs
• Eligibility for year-end Company Bonus (10% of base salary, with potential stretch target bonus of another 10%)
• 10 paid holidays + 2 weeks’ vacation pay + 5 PTO days
• Medical, dental, and vision coverage
• 401k employer contribution after one year of employment
• $1,000 annual health and wellness cash benefit (gym membership or similar)