Homeoffice Marketing Director presso iGrafx LLC

Overview

At iGrafx, we believe that a business is the sum of its processes. Great process builds lasting transformation — bad process is expensive. Our end-to-end process intelligence platform aligns corporate strategy to day-to-day execution, turning best practice into standard practice and enabling every employee to do their best work. We deliver the business processes of the future, today.

We are seeking a Marketing Director to lead our global go-to-market (GTM) strategy and drive brand growth across all channels. As a key member of the leadership team, you will oversee all aspects of marketing, including strategy, demand generation, digital marketing, brand positioning, product marketing, and communications.

We hire performers in their field who leverage their expertise to create measurable, improved outcomes for our customers and our company. We champion winning together and value humble, team-first people who also bring determination and resolve to meet commitments.

Job Type

Full-time, Remote – North America

• Candidate should be authorized to work in the United States indefinitely without restriction or sponsorship.

Our Core Values

At iGrafx, we believe in our people and what they represent. We need like-minded individuals on a mission beyond the bottom-line results. We want people who are interested in making a difference in a growing organization and ones that believe that iGrafx solutions can change the world. Check out our core values, and if they resonate with you, consider joining our team.

To Thrive in This Role

You’ll need to be a proven, inspirational leader who builds high-performing teams and collaborates cross-functionally to achieve business objectives. You are a data-driven, innovative, and strategic thinker with a deep understanding of B2B SaaS marketing, demand generation, brand storytelling, customer engagement, and ideal customer profile (ICP) targeting. You stay ahead of emerging trends and know how to leverage AI and automation to optimize GTM strategies, accelerate pipeline growth, and generate measurable results. You’ll translate strategic goals into actionable, scalable marketing programs that deliver consistent growth and customer value.

What You’ll Do

• Develop and execute a comprehensive marketing strategy that supports company growth objectives and market expansion.
• Position iGrafx strongly in the process intelligence / BPM / digital transformation space
• Lead a high-performing marketing team to deliver impactful, data-driven campaigns.
• Define and refine the Ideal Customer Profile (ICP) to ensure precise targeting, message alignment, and optimized customer acquisition via ABM campaigns.
• Leverage AI-driven tools and insights to enhance GTM performance, personalize customer engagement, and improve conversion outcomes.
• Build and strengthen the iGrafx brand through consistent messaging, storytelling, and thought leadership.
• Partner closely with Sales, Alliances, Product, and Customer Success to align go-to-market efforts and maximize pipeline performance.
• Oversee digital marketing, content, and event strategies to increase awareness, engagement, and lead generation.
• Analyze marketing performance metrics to optimize ROI and continuously improve campaign effectiveness.
• Manage budgets, resources, and vendor relationships to ensure efficient execution of marketing initiatives.

What You’ll Bring

• 10+ years of progressive marketing experience, with at least 5 years in a leadership role at a B2B SaaS company.
• Proven success driving growth through integrated marketing strategies and GTM execution.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Experience defining and operationalizing ICP-driven marketing strategies.
• Knowledge of modern AI marketing tools and automation platforms to improve GTM performance.
• Exceptional leadership, communication, and collaboration skills.
• Entrepreneurial mindset and ability to thrive in a fast-paced, dynamic environment.

Key Responsibilities

Strategy & Leadership

• Develop a comprehensive, integrated marketing plan that supports revenue goals, market expansion, and brand positioning
• Define target markets, ideal customer profiles (ICPs), competitive positioning, and messaging frameworks
• Align marketing goals with sales, product, and executive leadership
• Lead, mentor, and grow a high-performing marketing team

Demand Generation & Pipeline

• Plan, execute, and optimize multi-channel demand generation programs (digital, ABM, events, webinars, partner campaigns).
• Integrate AI-driven tools and predictive analytics to enhance targeting, personalize outreach, and optimize campaign performance across channels.
• Manage the funnel from MQL to SQL, ensuring strong lead qualification, nurturing, and seamless handoff to sales.
• Measure, analyze, and continuously improve campaign performance using data insights (ROI, conversion rates, cost per acquisition, and pipeline contribution).

Product & Solution Marketing

• Lead product marketing, including go-to-market planning for new features and modules
• Understand and articulate product differentiation in process intelligence, process mining, risk & compliance, digital twin, etc.
• Create sales enablement materials, competitor analysis, pricing & packaging support

Brand & Content

• Build and maintain a strong brand presence in the process intelligence / BPM space
• Oversee content strategy: white papers, case studies, webinars, blogs, analyst relations, thought leadership
• Drive awareness through PR, speaking opportunities, customer advocacy

Marketing Operations, Technology & AI Innovation

• Own and continuously optimize the marketing technology stack (e.g., CRM, marketing automation, analytics, attribution, and AI-powered platforms).
• Champion the integration of AI and automation across marketing workflows to improve targeting, content creation, campaign optimization, and lead management.
• Leverage AI-driven insights and predictive analytics to refine ICP targeting, enhance personalization, and increase conversion performance.
• Ensure strong data governance, including data hygiene, lead scoring, segmentation, attribution models, and reporting frameworks.
• Implement scalable processes and governance to support growth, operational efficiency, and GTM alignment across teams.
• Stay ahead of emerging technologies and AI trends to maintain a best-in-class marketing organization focused on innovation and measurable impact.

Collaboration & Go-to-Market Execution

• Partner with sales leadership to coordinate campaigns, territory plans, and sales enablement
• Work with alliances, partner marketing, and channel strategies to leverage partnerships
• Coordinate field marketing efforts in key geographies
• Collaborate with customer success and product teams to surface case studies,

Success Metrics / KPIs

• Marketing-sourced revenue / pipeline contribution
• Lead generation volume and quality (MQL → SQL conversion)
• Cost per lead, cost per acquisition
• ROI of campaigns & channel mix
• Brand awareness / share of voice
• Engagement metrics (web, content, events)
• Marketing operations health: data accuracy, lead handoffs, reporting cadence
• Team growth, retention, and performance

Additional Considerations

• This role may require travel for key events, sales meetings, and partner engagements
• Ability to adapt in a fast-paced, evolving environment
• Willingness to roll up sleeves and get hands-on when needed

Company Perks/Benefits:

• Competitive salaries
• Paid time off
• Matching 401(k) program
• Excellent health care, dental, and vision plans
• Life insurance and disability plans

About iGrafx

iGrafx is a recognized leader in delivering Business Process Management solutions. We help organizations model, improve, and manage processes and technologies that support, simplify, and automate their operations. iGrafx is a dynamic company with a start-up feel and tightly knit team dedicated to producing unparalleled solutions for enterprise process modeling and analysis.

iGrafx is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.