Director, Digital Strategy en Crohn's & Colitis Foundation

The Crohn’s & Colitis Foundation is a non-profit, volunteer-fueled organization whose mission is to cure Crohn’s disease and ulcerative colitis and improve the quality of life for the children and adults affected by these diseases. Our work is dramatically accelerating the research process through our varied research initiatives; we also provide extensive educational and support resources for patients and their families, medical professionals, and the public. In addition, we lead federal and state-based advocacy campaigns to support medical research funding and improve patient access to care. The Foundation’s core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team. 

Position Summary: 

Reporting to AVP, Digital Strategy, the Director of Digital Strategy is an exciting role within the Foundation’s marketing team for an experienced individual who understands, enjoys, and has a proven track record in marketing strategy, planning, problem solving, and meeting audiences where they are through technology and personalization. The position will focus on leveraging and optimizing marketing technologies and digital platforms, as well as collaborating with key marketing and business stakeholders to boost constituent engagement and revenue growth across all online and offline programs. 

The primary goal is to drive personalization to deliver exceptional value to our diverse audience segments and accelerate their progress toward specific outcomes, such as accessing our resources, registering for educational programs, or donating to support the Foundation.

 This role is hybrid: 2 days/week in the National Headquarters in New York City and 3 days/week remote.   

Essential Functions & Responsibilities:

Website Vision and Governance: 

• Develop and implement a site-wide approach to optimize engagement and maintain navigational integrity.  
• Develop content strategies with partners, and drive personalization and segmentation strategies to deliver tailored content experiences based on user personas/audience behavior/interests, and lifecycle stage/journey. Partner with colleagues managing key segments or revenue targets.    
• Leverage AI and machine learning to enhance website strategy and initiatives. 
• Oversee website enhancements and project management to drive engagement, improve UX, and support SEO and conversion goals. Establish measurement plans to evaluate success.  
• Transform data into actionable insights by identifying content gaps, friction points, and opportunities to strengthen engagement and conversion rates. 
• Monitor digital trends and technologies to propose innovations that elevate content delivery, measurement, and user engagement. 

Product Management Strategy and Roadmap: 

Collaborate on development and implementation of a roadmap for key marketing and fundraising platforms, setting measurable goals aligned with team priorities. Platforms include, but are not limited to:

• Drupal CMS strategy, including SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization. The Webmaster will report to this role.
• Salesforce Marketing Cloud products, including Email Studio, SFMC Personalization (Interaction Studio)  
• Identify new platforms to optimize engagement, improve analytics, and reduce costs.

Leadership and Stakeholder reporting:

• Work with Sr. Manager, Data Analytics, Insights & Solutions, to develop a reporting dashboard. Leverage GA4 and Power BI.   
• Communicate actionable performance insights and recommendations.  
• Collaborate with cross-functional marketing, IT, and other Foundation departments to align content initiatives with campaign goals and lead digital strategies. 

Qualifications: 

• 7+ years of digital strategy and hands-on marketing technology experience. 
• Demonstrated experience working with cross-functional teams in matrixed organizations and external partnerships with vendors.  
• Strong experience in partnering with IT organizations and business units. 
• Hands on experience creating websites and/or other digital personalization strategies, personas, and user journey experience. 
• Expertise in marketing and digital strategy, encompassing SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization.
• Experience with Drupal CMS.  
• Experience with Salesforce CRM and Salesforce Marketing Cloud is a plus.
• Agency and nonprofit experience are a plus.  
• Strong interpersonal, relationship management, collaboration, and customer service skills. 
• Experience in managing, developing, mentoring, and coaching direct reports. 
• Strong understanding of data, analytics, consumer research, and analytical curiosity.
• Innovative thinker with a track record of translating strategic thinking into tactical execution who sees challenges as opportunities.   
• Highly effective oral and written communication skills; ability to work closely with the leadership team and across functional areas. 
• Goal-oriented, self-starter with excellent project management skills, and ability to manage tight deadlines.  
• Bachelor’s degree preferred.