Marketing Business Strategist presso Delta ModTech

Job Description

Marketing Business Strategist 

10/31/2025

Position Type/Hours:

Full-time, In-office position. Office hours are Monday through Friday, 8:00 a.m. to 4:30 p.m.  CST. 

Position Purpose:

This position is responsible for driving data-informed decision-making by transforming market insights into actionable marketing strategies. This role bridges analytics, creative positioning, and business objectives to strengthen brand positioning, uncover growth opportunities, and improve go-to-market performance.

Key Responsibilities: 

Market Research & Customer Insights 

• Conduct comprehensive research on manufacturing market trends, emerging technologies, and competitive positioning to identify growth opportunities. 
• Analyze customer behavior patterns, preferences, and pain points across existing and emerging industries, including medical devices, pharmaceutical, battery manufacturing, and precision engineering sectors. 
• Partner with sales leadership to develop sales enablement tools such as battle cards, customer personas, and account intelligence reports that support customer engagement and deal strategy. 
• Monitor industry developments, regulatory changes, and technological innovations that may impact on our target markets. 

Data Analysis and Performance Management 

• Facilitate the design and maintenance of comprehensive dashboards and reporting systems to track key marketing metrics, including lead quality, conversion rates, customer acquisition cost, and campaign ROI.
• Perform advanced statistical analysis to identify trends, patterns, and correlations in marketing data.
• Develop predictive models to forecast campaign performance and lead generation potential.
• Analyze website traffic, user behavior, and digital engagement metrics to improve online presence and conversion paths. 

Strategic Planning and Collaboration 

• Provide regular strategic insights and recommendations for sales and marketing leadership for data-driven decision-making.
• Partner closely with the marketing team to optimize digital campaigns, trade show strategies, content marketing initiatives, and lead nurturing programs. 
• Collaborate with sales teams to align marketing efforts with revenue goals, providing insights on lead quality and sales funnel optimization. 
• Work with engineering and product teams to ensure customer insights inform product positioning, messaging, and go-to-market strategies. 
• Support campaign planning and budget allocation with data-driven forecasts and ROI projections. 

 Essential Functions:

• Understanding of account-based marketing (ABM) strategies and tools.
• Proven ability to work cross-functionally with technical, sales, marketing, and executive stakeholders.
• Excellent communication and presentation skills, with the proven ability to translate complex data into clear, actionable recommendations for diverse audiences.
• Strong problem-solving abilities with expertise in statistical analysis and data interpretation.

• Model, steward, and uphold Delta ModTech’s values, which include:
  • BELIEVE IN PEOPLE
  • FEARLESS INNOVATION
  • INTEGRITY
  • PASSIONATE & TENACIOUS
  • SERVANT LEADERSHIP

Other Duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.

Education and Experience: 

• Bachelor’s degree in marketing, Business Analytics, Economics, or related field
• Familiarity with industrial or manufacturing markets, particularly medical devices, pharmaceutical, or precision engineering sectors
• 3–7 years of experience in market research, marketing strategy, or business analysis
• Demonstrated experience working with CRM systems
• Experience in B2B technology or manufacturing environments.

Competencies:

• Positive Teamwork Orientation
• Customer/Client Focus
• Excellent Communication Proficiency (Verbal and Written)
• Research and Analytical Skills
• Organizational Skills

Position Type, Work Environment & Travel

• Full time, Exempt
• Normal office environment
• Travel – Outside the local area and overnight.  Normally less than 25% and variable based on needs

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to walk; use hands to finger, handle or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand. The employee must frequently lift or move objects up to 10 pounds and occasionally lift or move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and the ability to adjust focus.

Salary Range:
 $78,000 - $92,000 per year (DOE - Depending on Experience)

Benefits Offered:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short-Term Disability
• Long-Term Disability
• Flexible Spending Account (FSA)
• Life Insurance
• Health Savings Account (HSA) with up to $500 annual match (for High-Deductible Health Plans)
• 401(k) *match 
• Paid Time Off (PTO)
• Discretionary Bonus