Director of Growth & Demand Generation presso Tunnl-data

The RoleTunnl is seeking a strategic, data-driven, and technically fluent Director of Growth & Demand Generation to own our full-funnel marketing— from awareness through pipeline acceleration. This individual will bring rigor, automation, and measurable results to our marketing operations, building scalable campaigns that convert attention into revenue.You’ll operate at the intersection of marketing technology, AI, content strategy, and demand generation — optimizing HubSpot as the operational backbone for acquisition, email marketing, and reporting. You’ll thrive in the details: campaign data, attribution, experimentation, segmentation, and funnel efficiency. But you’ll also collaborate cross-functionally with RevOps, Sales, Partnerships, Product, and Account Management to ensure alignment, clarity, and measurable impact.Tasked with modernizing Tunnl’s marketing engine, this role focuses on elevating technical excellence, performance discipline, and scalable marketing operations. Reporting to the VP of Strategy & Growth, you’ll partner on high-impact initiatives that push the boundaries of how Tunnl grows.Why This Role MattersYou’ll be Tunnl’s marketing engine — transforming strategy into execution and data into growth. We’re looking for someone who thrives in a fast-moving, analytics-driven environment where HubSpot is home base, collaboration is essential, and performance speaks loudest.If you’re the type of marketer who loves clean data, clear results, and motions that actually move the needle — this is your seat at the table.

Responsibilities

Own Marketing Infrastructure:

Manage and optimize our HubSpot CRM and marketing automation — ensuring clean data, campaign accuracy, and scalable workflows for email, website, and account-based marketing.

Experiment with and operationalize agentic AI systems for marketing automation, workflow efficiency, and content generation — continuously identifying opportunities to streamline execution and scale personalized engagement.

Build, optimize, and maintain robust dashboards and reporting structures to track marketing performance across the funnel (Leads → MQLs → Opportunities → Revenue).Drive process consistency and timeliness in marketing operations — from list management to campaign launches and regular reporting to leadership.

Lead Full-Funnel Demand Generation:

Own and scale event-driven demand as Tunnl’s core acquisition channel, developing integrated pre-, during-, and post-event campaigns that convert engagement into qualified pipeline.

Diversify demand through paid media and digital channels (LinkedIn, search, programmatic) to extend event momentum, drive awareness, and sustain an always-on presence.

Integrate, measure, and optimize the full funnel across HubSpot—ensuring every campaign, from event to email to ad, is tracked, reported, and tied to pipeline growth.

Supported by our Sales Enablement Analyst, maintain an always-on motion for email, content, and nurture programs that align to buyer stages and accelerate sales cycles.

Elevate Tunnl’s Brand Presence:

Become an expert at what Tunnl offers and how we stand out in the market to translate Tunnl’s proprietary data and insights into compelling narratives across email, social, blog, events, and digital channels.

Develop and own the Tunnl marketing calendar.

Coordinate external vendors or freelancers (e.g., design, video, website) to extend campaign reach and creative quality.

Support the VP of Strategy & Growth in stewarding the Tunnl brand and messaging, ensuring consistent application across all teams and touchpoints, and leading an annual review to align messaging with the company’s evolving vision and mission.

Manage and support updates to content on the Tunnl website to reflect the latest information about the Tunnl Platform, Halo, and all product features.

Leverage AI-driven tools, including proprietary ones created within Tunnl, for content creation, optimization, and testing to accelerate campaign execution and uncover new creative efficiencies.

Partner Cross-Functionally for Impact:

Align with Sales and RevOps to define campaign objectives, scoring models, and follow-up processes that ensure marketing activity directly contributes to pipeline and revenue.

Collaborate with leadership on marketing and sales enablement budgets, providing data-backed recommendations to optimize spend and improve performance outcomes.

Collaborate with Tunnl’s partnerships team to highlight Tunnl’s activation channels and integrations through targeted partner marketing programs.

Build strong partnerships with Account Management to develop enablement programs that drive client retention, expansion, and deeper integration of marketing efforts across the customer lifecycle.

Required Qualifications

5–8 years of experience in marketing at a growing tech company or startup, with a strong foundation in HubSpot marketing automation, CRM management, and analytics.

Proven success in building and optimizing demand generation programs that drive measurable pipeline and revenue.

Experience in email marketing, paid media (LinkedIn, Google Ads, programmatic), and marketing attribution reporting.

Exceptional organizational and prioritization skills — able to manage recurring deliverables with precision and predictability.

Strong analytical mindset: able to translate marketing performance data into actionable insights and communicate them clearly across teams.

Demonstrated ability to collaborate effectively across teams with clarity and professionalism.

Excellent written and verbal communication; able to build trust and alignment through transparent reporting and follow-through.

Curiosity about how AI is disrupting traditional team workflows.

Preferred Qualifications

HubSpot Marketing Software Certification

Familiarity with project management tools like Asana, Clickup, or Notion

Familiarity with graphic design platforms like Canva

Experience in data, insights, or martech industriesBachelor’s degree in Marketing, Business, or related field

Why You Should Apply

Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.

A friendly, welcoming, and supportive culture with regular social and team events.

Eligible for the Company Bonus Plan (targeting 15% of Base Salary).

Comprehensive benefits with excellent medical, vision, and dental coverage.

Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

Employer-paid Life & AD&D insurance, with voluntary additional coverage available.

Voluntary short- and long-term disability, accident, and critical illness insurance.

Flexible hybrid work policy.

Flexible unlimited paid vacation plus 80 hours of paid sick leave.

10 paid company holidays per year plus the week between Christmas and New Year’s off.

401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).

Cell phone reimbursement stipend.

Monthly parking or commuter stipend for VA-based employees.

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