Digital Marketing Manager presso Career Academy Network of Public Schools

Description

Job Title: Digital Marketing Manager

Job Classification: Classified/Non-Instructional

Reports to: Chief Marketing Officer

Work Schedule: Calendar Year

General Description: 

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications: 

• Bachelor’s degree in marketing, communications, or related field preferred.
• • 7+ years of experience in digital marketing, preferably in an education setting.
• • Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
• • Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
• • Excellent communication, organization, and interpersonal skills.
• • Bilingual skills, particularly in Spanish, are a plus but not required.

Primary Responsibilities: 

• 1. Digital Marketing
  • Manage and update websites using WordPress or similar CMS platforms.
  • Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).
  • Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.
  • Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
  • Analyze traffic and performance data using Google Analytics (GA4).
  • Ensure consistent brand messaging across all digital platforms.
• 2. Enrollment Support
  • Respond to inquiries from prospective families in a timely and professional manner.
  • Schedule and conduct school tours for interested students and families.
  • Assist in organizing and executing enrollment campaigns, open houses, and outreach events.
  • Help families navigate the enrollment process and online applications.
  • Track lead-to-enrollment funnel and support CRM follow-up efforts.
• 3. Collaboration & Operations
  • Coordinate closely with school staff, leadership, and the central office marketing team.
  • Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
  • Support photography, videography, and media alerts for key events.
  • Monitor community sentiment and engagement online.

Essential Skills and Abilities: 

Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.