Asia Pacific CRM Manager presso Lenovo

About the organization and teamReport to AP Relationship Marketing Lead by solid line and work closely with Region Commercial marketing team and the rest of the APHQ Commercial marketing teamAP CRM Lead leads planning and delivering CRM strategies across the AP region which encourages customer retention and customer loyalty.Key responsibilitiesStrategic CRM LeadershipDefine and drive the APAC CRM strategy across commercial marketing functions, aligned to business group priorities and KPIs.Champion a customer-first approach and lead the transformation of CRM from traditional outbound to intelligent, automated engagement.Shape and evolve the use of CRM platforms and marketing automation tools to improve lead conversion, customer retention, and cross-sell/upsell opportunities.Campaign Planning & ExecutionOversee the execution of regional lifecycle marketing campaigns—from onboarding to re-engagement—across email, webinars, content journeys, and lead nurturing workflows.Implement segment-based strategies for different customer tiers (enterprise, mid-market, SMB) and lifecycle stages.Coordinate integrated marketing efforts that support commercial sales motions, including ABM, product-specific campaigns, and event follow-ups.Team & Stakeholder ManagementLead and mentor a small regional CRM team; foster a culture of experimentation, accountability, and continuous improvement.Partner with business group marketing leads, business teams, and external vendors to align on campaign goals and performance tracking.Educate internal stakeholders on CRM value and ensure adoption of best practices across the organization.Data & Technology OptimizationUse CRM and analytics tools (Dynamics 365, Marketo, Domo, Power BI, etc.) to derive actionable insights, generate dashboards, and refine campaign strategy.Manage the database acquisition, update and regular cleansing to drive effectiveness of target audience base across different segment.Regular reports to continuously improve performance across key KPIs (MQLs, engagement, pipeline contribution, account acquisition).Collaborate with the Data & IT teams to ensure data integrity, integration, and compliance (e.g., PDPA, GDPR).Key Interaction with:AP commercial marketing director AP relationship marketing lead & AP commercial marketing HQ teamAP country marketing teamsAP relationship business leader, AP SMB business leader, AP mid market business leaderAP CMO and AP marketing operationsMust Have – essentialBachelor's degree in Information Systems, Business or related fieldAt least 8-10 years’ experience in B2B CRM, digital marketing, or customer engagementProven success leading CRM initiatives across multiple business lines and AP regions, ideally in complex or matrixed organizations.Hands-on experience with CRM/marketing platforms like Dynamics 365, Salesforce, Marketo or Eloqua, and familiarity with data visualization tools (e.g., Power BI).Strong leadership, project management, and cross-functional collaboration skills.Self-Starter/EntrepreneurialBasic knowledge and genuine interest on hardware, services & solutionBusiness level English skillsMS Excel and PowerPointHigh-level logical thinking, critical thinkingPractical, flexible and result oriented mindset (no silo, no bureaucracy)MUST speak English and preferably Mandarin as wellGood to have - desirableWork experience in PC/IT industryWork experience in International companiesGood understanding of different MarTech platformExperience working in commercial marketing teams supporting enterprise sales and ABM.Knowledge of APAC markets and local data/privacy regulations.Technical understanding of CRM system integration, customer databases, and lead scoring models.Good understanding of different MarTech & digital platformThe ideal background of a CRM Manager:Understand B2B marketing with the whole buyers’ journey including the E2E lead generation, nurturing, conversion and closure.Deep knowledge on SFDC, Dynamics 365, Marketo & Eloqua on how it interact with each otherGreat experience in database managementStrong background in customer acquisition, re-engagement and retention strategies.Degree educated with a minimum of 8-10 years CRM experience ideally from an IT or related degree.A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.MUST speak fluent English and other Asian languages a plus Candidarsi ora