Global Omnichannel Manager presso Pernodricard

Global Omnichannel Manager

Your Manager:  Global Traveller Connection Lead

Team: Global Traveller Connection

Location: Chiswick London.

We operate a hybrid working approach, which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, as well as Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.

Your unique contribution

You will have 5 main areas of responsibility:

1. Paid Media Touchpoint Strategy and Implementation

• Establish media investment guidelines and governance frameworks to maximize the impact of brand and retailer activations within allocated budgets
• Identify and test ways to connect the path to purchase in partnership with our retailers, while building the internal expertise and capabilities for PRGTR to lead with retailer media.

• Support the development of Media, Data, and CRM strategies in partnership with Global Traveller Connection Lead, ensuring aligned execution
• Build a strategic approach to GTR touchpoints that reduces reliance on 3rd party cookies and leverages the right 2nd party data from relevant partners within the traveller ecosystem, such as retailers, airlines, hotels or Online Travel Agencies.

2. Global Retailer Media Partner Strategy (GCM BP)

• Be the key point of contact (Business Partner) for the Regional Business Units, specifically Europe, on everything related to the retailer media investment.
• Internal consultant to the Regional teams, who can identify the extra benefits and propose cooperations ideas to the Business Partner
• Structuring the fit for purpose, innovative media campaigns in coordination with the other touch points and integrated with commercial needs and strategy
• Support team lead in integrating Retailer Media touch points in the overall strategy
• Support Business Units to implement media packages with retailers as needed.
• Develop and maintain measure frameworks that allow to align with Retailers on results and can be shared across the business

3. Omnichannel Campaign Planning

• Lead global campaigns from planning to implementation, aligning with key internal stakeholders (BU and CM)

• Support Regional campaigns managers with strategic input and expertise to maximise campaign impact.
• Support team lead in consolidating and prioritising all omnichannel briefs, ensuring the team is set up to deliver priority campaigns to the highest standards and responsibilities are balanced fairly.
• Define and maintain the long-term global campaign calendar and investment plan across all media, aligned with the global business strategy and regional priorities

4. Media Reporting and Analysis

• Manage best practice Omnichannel reporting processes globally and evolve them when needed, in line with business needs and objectives.
• Drive knowledge sharing and capacity building across Business Units on best practices in paid media - including retail media, emerging trends, and activation standards.

5 .Stakeholder Management and  Media Agency Management

• Manage stakeholder engagement at all levels, above all Global HQ, GTR leadership, retailer partners, agencies, and internal cross-functional teams, fostering effective communication and collaborative project delivery
• Key contact for HQ projects from support the integration of digital transformation initiatives to input in key projects such as IMR.
• Manage our global media agencies to ensure they deliver the best service in line with best practice guidelines, contractual agreements and SLAs.
• Run regular agency reviews, communicate the business goals and expected WOWs.
• Manage the new supplier set up for new media agencies, and onboarding if appliable.

Who you’ll be working with

Who you’ll be working with

Internally, you’ll work with Brand teams and Strategy and PR team and 5 Business Units in global regions.

Externally, your main contact will be media and creative agencies.

Your blend of talent

This position could be right for you if you:

• Are an experienced digital marketing specialist, with deep

knowledge of the main global digital media channels, strong

stakeholder and team management skills.

• Mandatory previous experience: Digital media agency

management; media planning and buying; Managing large

paid media budgets; Google Analytics, Google Ads, Meta Ads

• Preferable experience, but not compulsory: global /

international role; data and analytics strategy; Eretail media

and Ecommerce

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

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