Healthcare Marketing and Campaign Analytics, Consultant presso Blue Shield of California Group

Your Work

In this role, you will:

• Design, execute, and analyze marketing campaigns across various channels to measure their effectiveness and provide recommendations for optimization. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and communicate campaign performance to stakeholders.

• Utilize advanced analytical techniques to segment customer data, identify target audiences, and personalize marketing messages. Develop and refine customer personas to enhance campaign relevance and drive engagement.

• Build and deploy predictive models to forecast marketing outcomes, identify at-risk customers, and uncover new growth opportunities. Generate actionable insights from complex datasets to inform strategic decision-making and drive business growth.

• Develop marketing mix, brand effectiveness, and acquisition/retention models

• Create and maintain interactive dashboards and data visualizations using Tableau to provide real-time insights into marketing performance. Communicate complex data stories in a clear and compelling manner to both technical and non-technical audiences.

• Collaborate with the reporting manager in providing specifications for the Marketing Datamart to IT developers and ensure it is built in alignment with the analytics team’s requirements. This DataMart will support key functions such as insights generation, dashboarding, model development, and facilitate self-serve Adhoc requests via agentic solutions. 

• Serve as a trusted advisor to Stellarus clients, providing expert analytics support and strategic guidance. Collaborate with client teams to understand their business objectives and translate them into analytical requirements.

• Apply strong critical thinking and presentation skills to effectively communicate insights to stakeholders. You will also manage stakeholder relationships with professionalism, demonstrating the ability to navigate conflicts and foster collaboration.

Your Knowledge and Experience

• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, Business Analytics, or related quantitative field

• Bachelor’s degree in data science, data analytics, health informatics, statistics, engineering or related fields required. Master's degree in Data Science, Statistics or Business Analytics (preferred) 

• 7+ years of experience in a marketing analytics role, preferably in the healthcare insurance industry.

• Proven experience in providing analytics support to clients or internal stakeholders in a consultative capacity.

• Strong proficiency in SQL for data extraction, manipulation, and analysis.

• Hands-on experience using SAS for data extraction and manipulation

• Expertise in Python for statistical analysis, predictive modeling, and data automation.

• Advanced skills in Tableau for creating interactive dashboards and data visualizations.

• Demonstrable experience in building and deploying marketing mix models, acquisition and retention models and brand effectiveness models for marketing teams.

• Solid understanding of web analytics and customer journey analytics. 

• SAS certification (preferred)

• Experience with Generative AI (GenAI) and Large Language Models (LLMs) in a marketing or analytics context (preferred)

• Hands-on experience with the Databricks platform for large-scale data processing and analytics (preferred)

• Experience with CRM platforms (e.g., Salesforce) (preferred)

• Cloud Platforms: AWS, Azure, or Google Cloud experience (preferred)

• Certifications in analytics tools like Adobe Analytics and Databricks (preferred)

#LI-EB1

About Stellarus and the Ascendiun Family of Companies

Stellarus, launched in January 2025, is designed to scale innovative healthcare solutions that support customers in creating a health care experience deserving of their family, friends, and neighbors.    
 
Stellarus is part of a family of organizations that is overseen by a nonprofit corporate entity named Ascendiun. The Ascendiun Family of Companies also includes Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan and Altais, a clinical services company. 

Stellarus’ vision is to empower its customers to create a healthcare experience that is worthy of their family, friends, and neighbors. Stellarus’ objective is to offer innovative, modern, scalable solutions that challenge the health care status quo. This very closely aligns with Blue Shield of California’s vision by using innovation to improve quality, affordability, and experience for members.   

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Our Values: 

At Stellarus, our core values of agility, trust, drive, courage and service shape our approach to developing innovative product offerings.

Our Workplace Model:

At Stellarus and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose – whether working in the office or through a hybrid approach – by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above). Exceptions:

o   Member-facing and approved out-of-state roles remain remote.

o   Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.

o   For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail. 

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.