VP, Digital Connector - Dallas presso Golin

Ready to be the strategic powerhouse behind game-changing communications campaigns? Golin is seeking an energetic and accomplished VP, Digital Connector to lead the charge on integrated communications initiatives that make headlines and move markets.

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes. 

Riding the wave of recognition and award-winning work, the VP, Digital Connector has an incredible opportunity to lead high-energy collaborations and deliver campaigns that don't just meet expectations—they exceed them and win awards that help promote and protect the brand in Dallas and keep Golin on top. 

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

The Role: 

This is your opportunity to be the central hub of innovation—the go-to strategist who brings ideas to life and makes things happen. You'll partner with dynamic client teams to orchestrate award-winning campaigns that drive real business impact and cultural conversation.

As a VP, Digital Connector, you'll be the master connector who turns ambitious visions into remarkable realities. This role is perfect for someone who loves being at the center of the action, thrives on bringing people together, and gets energized by turning strategic plans into spectacular executions.

Strategic Campaign Program Management:

• Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results
• Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics
• Partner with passionate client Communications and Marketing teams to weave earned, shared, and owned magic into broader business initiatives
• Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches

Governance, Reporting and Optimization:

• Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projects
• Develop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for earned, shared, and owned media activities
• Provide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiatives
• Create comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications efforts

Client Leadership and Strategic Counsel:

• Become the trusted strategic partner clients turn to when they need breakthrough thinking and flawless execution
• Shape decision-making and spotlight winning integrated communications initiatives through inspiring strategic guidance
• Lead engaging client presentations and dynamic strategy sessions that build momentum and secure buy-in for innovative approaches
• Stay one step ahead of client needs, developing creative solutions that consistently wow and deliver exceptional business results

Operational Excellence and Team Leadership:

• Orchestrate the magic behind major integrated communications campaigns, bringing together talented teams to create something extraordinary
• Lead and inspire diverse Golin teams—strategists, creatives, digital innovators, and media mavens—providing clear direction while celebrating creative collaboration
• Foster an environment of high-energy teamwork and innovative problem-solving that keeps everyone motivated and moving forward
• Guide and develop emerging talent while building a culture of excellence and shared success within the Catalyst practice

Brand Consistency and Integrated Execution:

• Ensure all earned, shared, and owned campaign elements align with client brand standards and strategic narratives established by Communications and Marketing teams
• Collaborate with creative, strategy, and account teams to ensure integrated storytelling and tactical execution reflect the organization's voice and positioning across all touchpoints
• Oversee quality control processes to maintain consistency and excellence across earned coverage, social engagement, and owned content initiatives

What We're Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 10+ years of relevant experience in strategic communications and integrated marketing, preferably within large organizations or agencies owning client relationships and managing social/digital activations
• Proven experience managing fast-paced, multi-stakeholder projects with tight deadlines and competing priorities
• Demonstrated ability to work effectively in high-pressure, fast-moving environments while maintaining quality and attention to detail
• Proven ability to leverage earned, shared, and/or owned media to strengthen reputation and foster customer loyalty
• Experience leading and directing cross-functional teams through complex project execution
• Deep knowledge of performance metrics and KPIs to support effective tracking and reporting across integrated communications campaigns
• Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development
• Exceptional client responsiveness with proven ability to quickly address client needs and provide timely solutions
• Strong team communication skills with ability to clearly direct execution strategies and tactical implementation
• Excellent client presentation and communication skills with experience presenting to senior leadership and responding to real-time client feedback
• Experience working with Fortune 500 clients or in corporate communications environments
• Background in both agency and in-house marketing/communications roles
• Familiarity with marketing automation, CRM systems, and advanced analytics platforms
• Professional certifications in project management (PMP) or digital marketing is preferred
• Experience in crisis communications and reputation management

Core Competencies:

• Energetic Leadership: Thrives in dynamic environments, energizing teams and driving momentum while delivering exceptional results on exciting timelines
• Strategic Project Mastery: Loves juggling multiple high-impact projects, turning competing priorities into opportunities for innovation and breakthrough results
• Inspirational Communication: Naturally gifted at rallying internal teams around shared goals, making complex strategies feel accessible and exciting to execute
• Dynamic Client Engagement: Exceptional presentation abilities combined with genuine enthusiasm for building strong client relationships and delivering memorable experiences
• Creative Problem-Solving: Gets excited about challenges and consistently develops innovative solutions that turn obstacles into opportunities
• Collaborative Spirit: Natural team builder who creates an atmosphere where great ideas flourish and everyone feels motivated to do their best work
• Growth Mindset: Embraces change and new challenges as chances to learn, grow, and create even more impactful work

Please note: This is a hybrid located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.

About Golin:  

Golin is a global, award-winning public relations agency that helps the company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. 

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients. 

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare, technology and consumer service companies in the world. 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. Salary range: $120,000.00 - $219,000.00 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.