Digital Strategic Account Manager presso WCIV NEWS
WCIV NEWS · Hunt Valley, Stati Uniti d'America · Onsite
- Senior
- Ufficio in Hunt Valley
We are seeking a proactive, detail-oriented, and client-focused Digital Strategic Account Manager to lead the strategic oversight and flawless execution of high-value digital campaigns. This role combines deep digital marketing expertise with exceptional project management and relationship-building skills. The ideal candidate thrives in a fast-paced environment, excels at managing top-tier client relationships, and ensures end-to-end fulfillment of complex campaigns across multiple channels.
Key Responsibilities:
- Act as the primary point of contact for top-tier national and key digital accounts
- Collaborate cross-functionally with sales, ad ops, creative, trafficking, and analytics teams to ensure successful campaign execution
- Lead client meetings, presenting campaign updates, performance insights, and strategic recommendations
- Proactively identify opportunities to enhance campaign performance, optimize strategy, and improve client retention
- Help build retention plans and work proactively to retain lapsing accounts
- Educate clients and sales reps on digital products and the agency’s capabilities
- Serve as a fulfillment advocate for the sales team—anticipating and resolving potential roadblocks
- Deliver post-campaign reports and insights to clients and sales teams, supporting renewal efforts
- Stay current on marketing trends, ad tech, and industry developments to bring new ideas to the table
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field
- 5+ years of experience in a digital marketing agency or publisher environment
- 2+ years managing high-value accounts and senior client relationships
- Advanced experience with Google Ads (certification required), Paid Social, and Programmatic media
- Demonstrated experience overseeing the daily optimization of campaigns across Paid Search, Paid Social, Programmatic, and additional digital channels
- Experience using trafficking platforms, CRMs, and project/campaign management tools
- Ability to read, interpret, and communicate digital campaign analytics
- Strong organizational, communication, and time-management skills
- Must be responsive and reliable across phone, email, IM, and video communication
- Self-motivated, positive, and solution-oriented with a keen attention to detail
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
The base salary compensation range for this role is $80,000 to $100,000. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full-time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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