Product Manager- CRM presso ASC Engineered Solutions
ASC Engineered Solutions · Oak Brook, Stati Uniti d'America · Remote
- Senior
ASC Engineered Solutions is seeking a visionary and hands-on CRM Strategy & Enablement Manager to lead CRM adoption, improve sales effectiveness, and drive data-informed decision-making across the business. This individual will bridge the gap between leadership, sales, and construction technology teams - ensuring CRM becomes a strategic growth enabler, not just a system of record.
This role requires both strategic vision and tactical execution. The ideal candidate will develop and implement a CRM roadmap, manage a cross-functional team and third-party partners, and ensure the system aligns with and supports business goals - including opportunity pipeline health, project pursuit, and digital enablement.
How You Will Help
CRM Strategy & Alignment
- Develop and execute a scalable CRM roadmap aligned with business goals.
- Drive system innovation through workflow enhancements, automation, and third-party tools.
- Collaborate cross-functionally with Sales, Marketing, IT, and Customer Care to align CRM with core business needs.
Sales & Construction Tech Integration
- Partner with Sales and ConTech leaders to assess opportunity volume, pipeline health, and funnel performance.
- Ensure projects and quotes are properly tracked and advanced through sales stages.
- Use CRM insights to identify gaps and support sales activation strategies.
Team & Vendor Oversight
- Manage and mentor a CRM Administrator and CRM Analyst.
- Oversee third-party developers and consultants to implement CRM integrations and automations.
- Define CRM enhancement project scopes, timelines, and success metrics.
Change Management & Adoption
- Champion CRM usage through communication, training, and user engagement.
- Develop enablement programs that turn frontline feedback into platform improvements.
- Serve as the liaison between leadership and end users.
Process Optimization
- Lead automation, reporting, forecasting, and quote tracking enhancements.
- Introduce scalable processes and templates to increase data accuracy and efficiency.
- Continuously improve the CRM to reflect evolving needs.
Data & Reporting
- Ensure high data integrity, standardization, and governance.
- Build executive dashboards and reporting tools to drive visibility and accountability.
- Identify pipeline trends and performance metrics to inform sales and strategic decisions.
What You Will Bring
Required Qualifications:
- 10+ years of experience in CRM program management, sales operations, or revenue operations.
- Strong project management and cross-functional leadership skills.
- Proven experience driving system adoption and change management initiatives.
- Hands-on experience with Microsoft Dynamics 365 CRM.
- Deep understanding of sales processes, pipeline management, and customer journey mapping.
- Strong analytical, communication, and problem-solving skills.
- Experience managing direct reports and third-party vendors.
Preferred Certifications:
- Microsoft Certified: Power Platform Solution Architect Expert
- Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate (MB-210)
- Microsoft Certified: Power Platform Functional Consultant Associate (PL-200)
- Project Management or Change Management Certification (e.g., PMP, Prosci, Agile)
