Sr. Manager Market Development and Patient Advocacy presso 560.5171.0200 THINPREP - DIRECT SALES - SPECIALISTS, US

The Sr. Manager Market Development and Patient Advocacy is a pivotal role, that will collaborate closely with field sales, customers, and internal stakeholders to create and implement innovative digital tools and field-level programs that increase utilization of the Fibroid ablation systems (Sonata, Acessa) and Novasure in newly launched and strategic accounts. They will play a key role in supporting field salespeople and Market Development Managers, managing educational outreach for patients and referring physicians, and leading our Nurse Advocate program. 

Knowledge:

• Deep understanding of marketing principles and strategies (including digital, social media, and field programs).
• Knowledge of market development concepts and patient advocacy.
• Familiarity with hospital and healthcare marketing, including referring physician outreach.
• Understanding of CRM platforms, digital promotion, and content creation.
• Awareness of policy engagement and partnership development with external organizations.
• Knowledge of cross-functional collaboration within a commercial environment (Leadership, Sales, Marketing, Education, HEMA).
• Familiarity with best practices in digital marketing and advocacy programs.
• Knowledge of reporting and measurement methods for marketing activities.

Skills:

• Program and material development for market and patient flow optimization.
• Digital marketing and promotion (social media, e-newsletters, web, email, CRM).
• Content creation and refinement for digital channels.
• Ability to assess customer needs and develop tailored support packages.
• Relationship-building and stakeholder engagement (with physicians, practice managers, hospital staff, and executives).
• Communication skills (verbal, written, and presentation).
• Project management and organization.
• Analytical skills for measuring program effectiveness and reporting progress.
• Proficiency in essential software tools: Word, Excel, PowerPoint, email, social media.
• Training and coaching skills for account implementation and program rollout.

Behavior:

• Proactive and resourceful approach to problem-solving.
• Collaborative mindset, working closely with various internal and external teams.
• Adaptability and anticipation of evolving business needs.
• Commitment to follow-up and ensuring completion of key activities.
• Willingness to travel as needed to exceed expectations.
• Customer-focused attitude, ensuring successful engagement and program delivery.
• Consistent and constant measurement and reporting of progress.
• Ability to work independently and as part of a remote team.
• Professionalism in managing multiple priorities and stakeholders.

Experience:

• Prior experience in marketing, with emphasis on digital/social promotion and field programs.
• Background in healthcare or medical device industry preferred.
• Experience managing advocacy programs, especially with nurse or patient advocates.
• Track record of developing and executing partnerships with external organizations.
• Experience in supporting field sales and market development managers.
• Demonstrated history of cross-functional collaboration at a national level.
• Experience in program development, training, and account support.
• Travel experience (up to 50%) in a field-based or remote role.
• Physical ability to meet job requirements (sitting, standing, walking, lifting up to 40 lbs., travel).

The annualized base salary range for this role is $127,000- $211,00 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, education, business needs and market demand.

Agency and Third-Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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