Hybrid Marketing Operations Systems Analyst presso Glidewell Dental

• Audits and refines marketing system structures, including object-level configuration and intake management, to align with evolving business and operational demands.
• Maintains the source of truth for marketing taxonomy and metadata, ensuring consistent mapping to Adobe Experience Manager (AEM), Tableau, and Digital Asset Management (DAM) systems.
• Facilitates end-to-end campaign delivery, performance tracking, and insight generation by aligning system workflows with marketing KPIs and business goals.
•  Determines, administers, and manages configurations, permissions, and project hierarchies within marketing systems.
• Builds, deploys, and maintains automations and integrations across marketing systems.
• Plans, designs, and configures custom objects, templates, and reporting structures to enable product and pricing workflows.
• Identifies, diagnoses, and resolves bottlenecks impacting marketing productivity, operational velocity, or revenue realization.
• Audits and maintains asset accuracy, compliance, and expiration workflows within marketing platforms.
• Integrates Product Information Management System (PIM) data into revenue-based reporting systems and business intelligence platforms.
• Builds and maintains API-based integrations to tools like Tableau, Power BI, Microsoft Teams, and other automation or visualization platforms.
• Develops dashboards, calculated fields, and reports to track campaign performance and operational key performance indicators (KPIs).
• Designs and conducts structured User Acceptance Testing (UAT) and Quality Assurance (QA) testing and participates in change management processes.
• Develops and maintains onboarding, documentation, and training for marketing systems.
• Collaborates with cross-functional stakeholders to drive system adoption and efficiency.

• Bachelor’s degree in Marketing, Business Information Systems, or related field.
• Minimum two (2) years of experience in marketing operations, project management systems, or enterprise systems administration.
• Proven experience administering Workfront required. Experience with Fusion, Adobe and Shopify strongly preferred.
• Experience supporting QA and user acceptance testing cycles.
• Experience working with structured data formats Extensible Markup Language (XML) and JavaScript Object Notation (JSON) for configuration and integration.
• Hands-on experience with metadata-driven platforms such as PIM, DAM, Content Management System (CMS), or Enterprise Resource Planning (ERP) systems.

• Workfront Core Administrator certification preferred.
• Familiarity with API integrations, Tableau, Power BI, and CRM platforms is highly desirable.

• Expertise in Workfront configuration, calculated fields, object setup, reporting, and permissions.
• Knowledge of structured data formats for configuration and integration.
• Familiarity with marketing CMS platforms such as Adobe Experience Manager (AEM).
• Ability to manage taxonomy systems and ensure proper metadata governance.
• Basic Structured Query Language (SQL) or query language skills for validation, audit, or reporting use cases.
• Demonstrated understanding of API integrations between systems like Tableau, Power BI, Teams, and CRM.
• Proficiency with process mapping and documentation tools such as Lucidchart, Visio, or Miro.
• Working knowledge of CRM systems and how they interact with marketing and operations tools.
• Strong understanding of access governance, system compliance, and audit processes.

Pay range: $73,000.00 to $98,000.00