Hybrid Director, Marketing and Communications presso COPE Health Solutions
COPE Health Solutions · Los Angeles, Stati Uniti d'America · Hybrid
- Professional
- Ufficio in Los Angeles
FLSA Status | Exempt | Salary Range | $140,000-$180,000 |
Reports To | EVP | Direct Reports | Yes |
Location | Hybrid in LA Office | Travel | Up to 20% |
Work Type | Regular | Schedule | Full Time |
- Develop and direct strategy and brand vision with senior leadership and internal stakeholders to improve sales, engagement and enrollment for Direct Consumer programs, initially focused on CHS Enhanced Care Management (ECM), California Integrated Care Management (CICM) and Care at Home Solutions.
- Identify, develop, and execute marketing strategy for each of the Direct to Consumer solutions, including grass roots marketing and engagement; alignment with applicable social services, churches hospitals, physicians, IPAs and other organizations/venues to generate referrals; engagement with appropriate community events such as health fairs; and related activities that drive referrals that lead to successful enrollments.
- Manage all marketing and communications efforts for COPE Health Solutions’ Direct to Consumer services, articulating the solutions and our brand both verbally and visually.
- Expand social media presence and viewer engagement by designing social media marketing campaign strategies that target Direct to Consumer solutions.
- Evaluate the financial aspects of marketing and sales priorities and best ROI (e.g., budgets, expenditures, ROI) to make educated decisions and ensure funds are used most effectively to generate maximum revenue ROI.
- As the business scales and budget allows direct the hiring, training or performance evaluations of marketing team members and oversee their daily activities.
- Be the Brand Ambassador and train and support all Direct to Consumer solutions employees to be Brand Ambassadors; proactively extending company and Direct to Consumer solutions exposure and awareness.
- Develop strategies to drive traffic to website content and convert to enrollments.
- Manage relationships with agency partners, corporate sponsorships, and vendors.
- Deliver consistent brand experiences for audiences engaging with COPE Health Solutions’ Direct to Consumer solutions, this includes empowering internal team members to leverage and optimize brand in their daily work.
- Analyze market trends to forecast and strategically plan the sales and profitability of organizational services.
- Bachelor’s degree in communications, Business Administration, or related field; master’s degree preferred.
- 8+ years marketing and communications experience at health care company, preferably with specific experience recruiting and enrolling patients / members into programs similar to our Direct to Consumer solutions listed above
- Experience strategizing, planning, and implementing integrated marketing communications programs for Direct to Consumer
- Solid understanding of marketing and sales principles and concepts to effectively manage marketing projects.
- Effective communication and editing skills.
- In-depth knowledge and understanding of social media platforms.
- Working knowledge of principles of SEO including keyword research
- Strong customer drive and dedication to quality and success
- Able to work collaboratively and effectively while managing multiple projects on various timelines in an extremely demanding environment.
- Flexible work hours, able to travel and able to work in the evenings and at weekends.
- Experience in working with CRMs such as Salesforce.
- Experience in working with mailing communications systems such as Mailchimp, Pardot or Hubspot