
Hybrid Marketing Cloud Sr Administrator (West Lafayette, Indiana) presso Purdue for Life Foundation
Purdue for Life Foundation · West Lafayette, Stati Uniti d'America · Hybrid
- Professional
- Ufficio in West Lafayette
Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career.
Responsibilities
- Design and execute sophisticated, personalized email campaigns using Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Collaborate with internal stakeholders to define campaign requirements, segment audiences, and implement multi-step customer journeys.
- Develop dynamic content using AMPscript and HTML/CSS for responsive email templates.
- Perform data analysis to measure campaign performance, test outcomes, and recommend optimizations.
- Utilize SQL and relational data extensions to create complex audience segments and manage data flows.
- Work with IT and CRM teams to maintain data integrity and support platform integrations and enhancements.
- Stay current on best practices in email marketing, automation, deliverability, privacy, and compliance (CAN-SPAM, GDPR).
- Identify opportunities to innovate and improve constituent engagement through email channel enhancements.
Required Skills, Knowledge and Abilities
- Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript).
- SFMC certifications preferred (Email Specialist, Marketing Cloud Consultant, Developer).
- Strong understanding of responsive email design using HTML and CSS.
- Experience with SQL for segmentation, reporting, and querying data within SFMC.
- Familiarity with APIs and data integration between CRM systems and SFMC (e.g., Salesforce).
- Strong organizational and project management skills; ability to manage multiple priorities independently.
- Excellent communication and collaboration skills with cross-functional teams.
- Analytical thinker who can turn data into actionable insights and campaign improvements.
- Adaptability and initiative in a mission-driven, fast-paced environment.
- Ability to work a hybrid schedule working up to 3 days a week in the office located in West Lafayette, Indiana.
Required Education and Benefits
- Bachelors degree required
- Minimum 3-5 years of relevant experience
Job Level: Professional 3
Benefits Summary for eligible employees:
- 10 paid holidays per year.
- Accrue up to 22 vacation days a year.
- Traditional pre-tax 403(b) and Roth retirement plans available.
- 10% employer contribution to your retirement plan and immediate vesting.
- Health Savings Account- earn up to $450 annually towards medical expenses.
- Employer funded Preventative Dental and Vision insurance.
- Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.