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Hybrid Individual Giving Marketing Officer presso Maggie's

Maggie's · London, Regno Unito · Hybrid

£34,667.00  -  £41,449.00

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As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters. 

You will work on a range of products in this crucial income stream including regular giving, cash and lottery. 

This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us. 

Please note that interviews will take place on the 11th and 12th September in our London office.

Key responsibilities

  • To project manage multi-channel direct marking campaigns from pre-campaign insight and briefing, through to delivery, optimisation, and post-campaign review.
  • Plan and deliver compelling activity to engage with, and drive action from existing supporters through a range of channels.
  • Support the development, implementation & optimisation of sector leading journeys to retain & develop existing supporters.
  • Collaborate with and supervise external agencies and suppliers to deliver excellent work, on time and to budget.
  • Review live metrics and make recommendations, continuously testing and learning to optimise campaigns.
  • Proactively identify new ways to engage supporters and grow income from Individual Giving.
  • Monitor market trends, undertake competitor analysis and keep up-to-date with sector developments.
  • Develop strong, effective working relationships with key internal teams to deliver existing activity and identify new opportunities.
  • Feed into expenditure management and KPI reporting processes, maintaining detailed budget records and income and expenditure accounts to ensure cost effectiveness.
  • Work with your team to champion Individual Giving fundraising across the charity and provide support on it to centre colleagues across the UK.

Skills, knowledge and expertise

  • An experienced charity fundraiser who puts the supporter at the heart of what they do.
  • A driven individual with a proven track record in delivering successful Individual Giving retention, upgrade and re-activation campaigns to meet objectives.
  • Proven experience of a range of direct marketing channels, including direct mail, email & telephone.
  • Proven experience with both standard and mid-value audiences. 
  • Individual Giving product-specific knowledge, including Regular Giving, Cash and Lottery.
  • An engaging person who can nurture excellent working relationships across the organisation.
  • Highly numerate with experience of using insight to inform evidence-based decision making and meet targets.
  • Solid understanding of the basic principles of charity financial policies, the Institute of Fundraising guidelines and data protection regulations.
  • Excellent planning, time management and organisational skills, with proven experience of successfully prioritising between several projects.
  • Brilliant creative judgement to engage, inspire and drive people to act.
  • High level of attention to detail on written copy and financial figures.
  • Experience of supervising and getting the best from external agencies and suppliers.
  • Excellent personal communication skills.

Job benefits

  • You’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make.
  • A structured orientation week will cover everything you need to get settled in your new role.
  • Holiday entitlement that helps you create a manageable work life balance.
  • Generous sick leave cover.
  • A supportive and friendly working environment.
  • Tailored learning and development opportunities.
  • Kitchen facilities with free tea, coffee and fruit bowl.
  • Workplace pension and free financial advice from an independent financial advisor to help you plan for your future.
  • Option to keep a pre-existing NHS pension if eligible.
  • Travel and cycle loans.
  • Eye test expenses and money towards glasses.
  • Enhanced maternity pay.
  • Our buddy system links you with a colleague to give you extra support in your first few months.
  • Facilitated stress management courses and access to our clinical psychologists for support.



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