Hybrid Adobe Experience Platform - AEP - Developer/ Lead presso Capgemini

AEP Developer (Adobe Journey Analytics Focus)

Adobe Experience Platform (AEP) Developer with 5+ years of experience, specializing in Adobe Journey Analytics (AJA), to join our dynamic team working on an exciting project with a leading Quick Service Restaurant (QSR) company. You will deliver actionable audience insights and analytics to drive personalized, data-driven marketing initiatives.

Responsibilities:

• Develop and configure Adobe Journey Analytics (AJA) to analyze customer journeys across online and offline touchpoints for the QSR company’s digital initiatives.

• Build and manage audience segments using AEP’s Real-Time Customer Data Platform (RT-CDP) for targeted marketing campaigns.

• Implement tagging strategies using Adobe Experience Platform Launch to ensure accurate data collection for Adobe Analytics and Google Analytics.

• Integrate Adobe Analytics and Google Analytics to process and visualize customer behavior data.

• Create custom reports, dashboards, and visualizations in AJA to provide actionable insights for marketers.

• Utilize AEP’s Query Service and Experience Data Model (XDM) for unified customer data analysis.

• Collaborate with stakeholders to translate business requirements into analytics-driven solutions.

• Ensure compliance with data governance policies (e.g., GDPR, CCPA) and implement consent management.

• Provide training to marketing teams on AJA and analytics tools.

Requirements:

• 5+ years of hands-on experience with Adobe Experience Platform (AEP), focusing on Adobe Journey Analytics (AJA).

• Expertise in Adobe Analytics, Google Analytics, and Adobe Experience Platform Launch for tagging.

• Strong knowledge of AEP’s Query Service, XDM, and data ingestion processes.

• Experience creating reports and dashboards in AJA.

• Familiarity with integrating AEP with external platforms (e.g., Salesforce) and CRM systems.

• Understanding of digital marketing analytics and audience segmentation.

• Proficiency in HTML, JavaScript, and tagging tools (e.g., Adobe Launch, Google Tag Manager).

• Strong problem-solving and communication skills to work with non-technical stakeholders.

• Adobe Certified Expert (ACE) in AJA, Adobe Analytics, or AEP is a plus.

Preferred Qualifications:

• Experience in the QSR or retail industries, particularly with audience analytics.

• Knowledge of Adobe Experience Cloud applications (e.g., Adobe Target).

• Familiarity with Agile/Scrum methodologies.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

• Flexible work

• Healthcare including dental, vision, mental health, and well-being programs

• Financial well-being programs such as 401(k) and Employee Share Ownership Plan

• Paid time off and paid holidays

• Paid parental leave

• Family building benefits like adoption assistance, surrogacy, and cryopreservation

• Social well-being benefits like subsidized back-up child/elder care and tutoring

• Mentoring, coaching and learning programs

• Employee Resource Groups

• Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to
engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

Get the future you want | www.capgemini.com

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

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Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.