
Product Marketing Manager -- Emerging Products, Application Protection (Enterprise Cybersecurity) presso HUMAN
HUMAN · New York, Stati Uniti d'America
- Ufficio in New York
As a key member of our product marketing team, you’ll have the opportunity to:
- Develop messaging that helps organizations understand and respond to new forms of automated and intelligent behavior across digital applications.
- Create targeted collateral that supports positioning, sales enablement, and customer education.
- Support go-to-market strategies that introduce an emerging product in a growing segment of application security
- Collaborate with product teams to align roadmap milestones with external narratives and market needs.
- Equip sales and field teams with tools to engage technical and executive audiences.
- Gather insights from early adopters and translate market feedback into actionable messaging and positioning.
- Translate advanced technical capabilities into clear, outcome-driven value propositions.
What you'll do:
- Develop and execute go-to-market strategies for a new AI-focused product within our application protection portfolio
- Define and refine product positioning, messaging, and differentiation in a fast-evolving and competitive landscape
- Conduct research on emerging threat models, market trends, and customer pain points related to automation and intelligent activity
- Partner closely with product, sales, and marketing teams to align the roadmap, launch plans, and messaging across channels
- Create sales enablement materials, campaign assets, and content that clearly communicate product value to security stakeholders
- Gather and analyze field and campaign feedback to continuously improve messaging, content, and engagement strategies
- Act as a thought partner on AI-driven risk in application environments, contributing to internal strategy and external narratives
- Provide sales enablement materials and training
- Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
- Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
- Lead product launches and feature release strategies, and communication
- Design and deliver training programs for sales and customer success teams
- Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
- Collaborate on integrated marketing campaigns
- Provide regular feedback on the product roadmap and feature prioritization
- Support for beta programs and early adopter initiatives
- Support for high-value customer opportunities
Who you are:
- 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
- Experience supporting or executing go-to-market efforts for new products or features
- Strong communicator who can translate technical concepts into clear, compelling messaging
- Confident writer with the ability to create crisp, customer-facing content across a range of formats
- Analytical thinker comfortable using data and feedback to iterate and improve
- Organized and detail-oriented, with strong project coordination and cross-functional collaboration skills
- Proactive, adaptable, and energized by working on fast-moving products in emerging spaces
Ideal prior experience:
- Experience with new-to-market products
- Direct experience marketing to large enterprises to mid-market companies
- Deep understanding of application protection and the cybersecurity ecosystem
- Proficiency with marketing automation tools and CRM systems
- Experience with analytics platforms and visualization tools
- Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
- Public Speaking and presentation experience