Remote Jobs - Google-ads

This is a remote position.

MUST BE BASED IN SOUTH AFRICA
THIS IS A FULLY REMOTE ROLE
Why should you apply?

If you want an environment to really grow, craft your skill and immediately implement your ideas then this is for you. This isn’t your typical corporate role where you’re just another cog in a big machine. You’re going to get your hands dirty and lead from the front. If that scares you then you should probably move on.


Who the hell are we?

We are a digital marketing agency based in London, United Kingdom. We mostly work with charities and NGOs in the UK, USA and Australia. Our 2 core services are Media Buying (TikTok Ads, Meta Ads, Google Ads) and creating thumb-stopping content that converts into sales. We also dabble in some email campaigns.


The Basics


Full-time (40 hours+) Monday to Friday
Fully Remote (we will provide a coworking space in your local area)
Fluent in English (reading, writing & speaking)
3 Month probationary period
Must be available during UK hours but flexible working hours


Role Requirements:

Media Buying Strategy


Build a Media Buying strategy - TOF. MOF. BOF campaigns/budget splits, platform selection (e.g. search/GDN/YouTube)
Advise on optimisation - deciding what content to increase spending on, audiences to test, campaigns to stop, etc
You will need a deep understanding and hands-on experience of running adverts of Meta and Google
Email Marketing


Understanding data segmentation and then building the strategies per journey
Work with the Marketing Lead to build email strategies and approve emails
Analyse marketing performance with the Marketing Lead
Ensure the email checklist is complete before sending
Market Research


Research competitors: Research clients' competitors to figure out what type of adverts they use, what funnels they leverage, the bundles/offers and their brand positioning
Social listening - See what people are saying about your client to identify pain points and desires
Survey analysis: Working with the Creative Director to analyse the customer survey responses to help build your funnel
KPIs/OKRs: You will work with the clients to understand and set KPIs and OKRs and ensure the team delivers
Collaborate with Stakeholders


Budgets: You will ensure the client advertising budget is monitored and we do not overspend.
Setting timelines: You will work with the team to ensure timelines are set based on the outputs needed
Creative input: You’ll be a sound board for the Creative Director to flush out ideas before they present them to clients
Liaising with Media Buyers to track winning content and copy. This will then be shared with the Creative Director so they can create new content based on it.
Strategy Building


Funnel Building: A key part of your role is to build funnels for the client. This means deciding if the client needs a lead generation campaign (and if so what type of lead generation campaign) a quiz, a retargeting campaign, brand awareness, etc.
Outputs: The creative team and developers will need to know how many assets (videos, posters, landing pages, etc.) to build based on your input
Building CTAs: You will decide what bundles/offers/products to focus on depending on the clients. KPIs and the potential of the product (this is chosen based on the AOV, LTV and CPA)


Tracking & Attribution
Set up tracking on GA4, GTM, CAPI and dashboards via Google Studio
Deep understanding of how tracking works and how attributions across multiple advertising channels impact each other


Requirements Straight to the point - If this is you the job is yours...


You are an expert on Google and Meta Ads
You are great at creating strategies for email marketing (segmentation, personalisation, etc)
You know how to set up GA4, Pixels, etc
You've worked in the marketing/fundraising department (this is a BIG bonus)

Desired Skills and Experience

Google Ads: **Requirements:** - Proven experience as a Google Ads Specialist/Expert for service lead gen campaigns. - In-depth knowledge of Google Ads platform, including Google Ads Editor, Google Analytics, and other relevant tools. - Strong analytical skills with the ability to interpret data and optimize campaigns based on insights. - Demonstrated success in managing large-scale campaigns and achieving positive ROI. - Certification in Google Ads (Google Ads Certification) is preferred. - Excellent communication skills and ability to collaborate effectively with team members. Meta Ads: **Requirements:** - Proven experience in managing Facebook advertising campaigns for businesses or brands. - In-depth knowledge of the Facebook Ads Manager platform, including ad creation, audience targeting, and campaign optimization. - Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to improve campaign performance. - Demonstrated success in driving results through Facebook advertising, including increasing brand awareness, engagement, and conversions. - Familiarity with A/B testing methodologies and a continuous improvement mindset to optimize ad creative, targeting, and messaging. - Excellent communication skills and ability to collaborate effectively with cross-functional teams. Email Marketing: **Requirements:** - Proven experience in email marketing, specifically in email outreach, lead generation, or sales prospecting. - Strong understanding of email marketing principles, best practices, and industry standards. - Proficiency with instantly email platforms and tools. - Excellent copywriting skills with the ability to craft compelling email content that drives action and engagement. - Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance. - Strong communication skills and ability to collaborate effectively with cross-functional teams. - Experience with GHL and other CRM systems and knowledge of lead nurturing and sales funnel optimization is a plus.