Perched on a clifftop within a protected nature reserve on Portugal's Silver Coast, Aethos Ericeira is a 50-room lifestyle and wellness retreat overlooking some of the world's most celebrated surf breaks. Part of Aethos — Europe's fastest-growing lifestyle hospitality brand — the property reflects a deep respect for its natural setting: a heated saltwater pool, hammam-style spa, panoramic sauna and ice bath, a fully equipped gym, yoga, and Onda, our seafood-driven restaurant celebrating the Silver Coast's culinary heritage.
Aethos isn't about traditional five-star formality — it's barefoot luxury with substance. We're entering an exciting next chapter for the property and are looking for a General Manager who wants to help shape it. Portugal is a key pillar of Aethos's expansion, with a new property opening in Lisbon in 2027 and further Portuguese locations in the pipeline — offering real growth potential for leaders who help build the brand's presence in the country.
We're seeking a General Manager to lead Aethos Ericeira into its next phase — someone energized by building culture and community, comfortable wearing multiple hats in a boutique environment, and genuinely excited by the intersection of hospitality, wellness, design, and sustainability. This is a visible, on-the-floor leadership role. Portuguese fluency is essential — the GM will be the face of the property locally.
Key Responsibilities
Guest Experience & Brand Spirit
Champion the Aethos ethos of relaxed, unpretentious luxury
Personally connect with guests across the wellness, surf, and design-conscious traveler mix that defines Aethos's community
Uphold the property's sustainability commitments as a lived practice
Protect the design integrity of the property in partnership with ownership and the original design team
Team Leadership
Lead and maintain an inclusive work environment for the team, fostering an open and respectful culture
Guide, motivate, and align the team around a clear, shared vision for the property's future
Lead visibly and informally on the floor; be a coach and mentor, not a distant executive
Identify and develop internal talent who can grow with the property
Foster bilingual (Portuguese/English) team communication and a strong local hiring pipeline
Financial & Operational Management
Own the P&L, budgeting, forecasting, and revenue strategy (RevPAR, ADR, occupancy)
Oversee F&B, spa, wellness programming, Experiences and the full operations together with the HODs
Manage supplier relationships in line with the property's sustainability standards
Report to stakeholders and ownership on financial performance and property direction
Community & Local Relationships
Represent the hotel within the Ericeira community — stakeholders, suppliers and partners
Liaise with Portuguese regulatory bodies and local government as needed
Build relationships across the broader Aethos portfolio to share best practices
Sales, Marketing & Reputation
Support the Aethos brand's positioning as a design-led, wellness-focused lifestyle leader
Monitor guest sentiment thoughtfully across platforms while staying true to brand tone
Requirements
Experience & Education
Degree in Hospitality Management, Business, or related field
3-5+ years progressive hospitality experience, ideally as Assistant GM, Hotel Manager or Operational-, Duty manager role in boutique, lifestyle, or wellness-focused properties
Experience in a design-led or wellness/lifestyle brand strongly preferred
Experience with small-key-count properties (under 75 rooms) preferred
Language & Communication
Fluent Portuguese required (native or professional fluency)
Fluent English required
Additional languages (Spanish, French) a plus
Skills & Competencies
Entrepreneurial mindset — comfortable in a fast-scaling, less bureaucratic brand environment
Strategic and growth-oriented, with a genuine drive to elevate a property's experience and market position over time, not just maintain the status quo
Creative eye for guest experience — naturally generates ideas for how a stay could feel more special, memorable, or worth paying more for
Strong financial acumen paired with commercial instinct — understands how experience quality connects to rate and revenue performance
Comfortable building a case for change and personally driving it through, rather than waiting for direction
Calm, solutions-oriented approach to problem-solving
PMS systems proficiency (Opera, Mews, or similar)
Solid, practical understanding of Rooms, F&B and wellness, with a genuine commitment to embedding them into daily operations rather than treating them as marketing points
Commercially minded and revenue-focused, able to balance profitability with guest experience and team wellbeing
Local sensitivity paired with global sensibility — deeply connected to the Ericeira community while comfortable engaging a diverse, international clientele
Personal Attributes
High energy, hands-on, and ambitious - sees this as a property with real room to grow, and is motivated by that opportunity
Restless in a good way: always looking for the next improvement, partnership, or idea rather than settling into routine
Genuinely curious about wellness, gastronomy, local culture, sustainability, and design, and how these translate into guest value
Open to candidates of any gender; we welcome applications from all qualified candidates
Comfortable living locally or in the Ericeira area
Flexible schedule including evenings, weekends, and holidays
Strong alignment with Aethos's conscious-travel, community-minded philosophy
Genuine care for the wellbeing of the team, not just guests — creating an environment where staff feel supported and inspired to deliver their best
Committed to preserving the local environment and natural setting as part of day-to-day decision-making, not as a separate initiative
What We Offer
Competitive salary + performance-based bonus
Health Insurance benefits, paid leave
Career growth within a fast-scaling international lifestyle hospitality group, including future opportunities as Aethos expands its Portuguese portfolio (Lisbon 2027 and beyond)
The chance to genuinely shape the next chapter of one of Portugal's most distinctive design-led properties
Additional Information
If you believe in leading through empathy, operational excellence, and authentic connection, we welcome your application at [email protected].
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