EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We're hiring a Lifecycle Marketing Manager to join our Marketing team at EMARKETER.
The Role and Team:
The Lifecycle Marketing Manager is responsible for executing integrated demand generation and account-based marketing (ABM) programs that drive qualified leads, pipeline, and revenue across EMARKETER's subscription and media offerings. This role owns campaign execution across email marketing, lead nurturing, ABM, digital events, third-party partnerships, and campaign orchestration, helping drive both new customer acquisition and customer expansion.
You will work closely with Product Marketing, Paid & Social Media, Sales, Revenue Operations, and Marketing Operations to deliver integrated campaigns, optimize funnel performance, and generate measurable business impact.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
- Strategic and analytical: Understands how to build and achieve pipeline goals in a B2B environment using data to inform decisions and optimize performance.
- A strong storyteller: Able to translate product positioning and business strategy into compelling, integrated campaigns across multiple channels.
- Customer journey focused: Experienced in designing and optimizing full-funnel and account-based marketing programs that support acquisition and expansion.
- Solution-oriented: Approaches challenges with a test-and-learn mindset and develops campaign strategies aligned to business priorities.
- Highly collaborative: Thrives in cross-functional environments and builds strong partnerships across Marketing, Sales, and Operations.
Key Responsibilities:
- Build, launch, and manage lifecycle marketing campaigns across prospect, customer, and subscriber audiences to achieve revenue and pipeline goals.
- Execute demand generation strategies for targeted segments in partnership with Sales and Marketing Operations, including account coverage strategies, vertical-specific programs, and campaign execution.
- Partner with Marketing and Revenue Operations as well as Sales Leadership to align on performance feedback and optimization opportunities.
- Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities.
- Coordinate campaign execution across channels, working closely with Paid & Social Media to ensure cohesive messaging and timing.
- Diagnose funnel bottlenecks and implement improvements that increase conversion rates, pipeline contribution, and revenue impact.
- Partner with Marketing and Revenue Operations to track, analyze, and report on campaign performance, including MQLs, opportunities generated, pipeline influence, and ROI.
- Use data and insights to continuously test, optimize, and improve campaigns, customer journeys, and targeting strategies.
- Serve as a key connector between Product Marketing, Sales, Marketing Operations, and Revenue Operations to align messaging, goals, and execution.
- Ensure campaign strategy and execution support sales enablement and broader revenue objectives.
- Manage external vendors and agency partners supporting demand generation initiatives, as needed.
Desired Skills & Experience:
- 3 to 5+ years of experience in B2B demand generation, lifecycle marketing, or a related marketing discipline.
- Proven success executing integrated demand generation programs that drive measurable pipeline and revenue growth.
- Expertise in email marketing, lead nurturing, account-based marketing (ABM), and campaign orchestration.
- Strong analytical and reporting skills with experience measuring and optimizing marketing ROI.
- Experience with marketing automation and CRM platforms; Salesforce Marketing Cloud experience preferred.
- Demonstrated use of AI tools and technologies to improve efficiency, productivity, and campaign performance.
- Experience marketing to B2B audiences within research, data, media, SaaS, or related industries preferred.
Salary & Benefits:
- Base salary: $105,000 – $125,000 (dependent on skills, experience, and competencies).
- Annual bonus eligibility.
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave.
- Comprehensive medical, dental, and vision insurance plans.
- Matched and vested 401(k) plan.
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs (EAP).
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.
What We Value
Our people are the foundation of our success. Guided by our values, we:
- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
