Creative Strategist chez Z1tech

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customised video-driven experiences that convert brand awareness into measurable response.

 

 

Translate briefs and strategies into innovative, high-impact creative ideas that resonate with target audiences

Build branded content concepts based on insights derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours and cultural trends

Think across platforms and channels, mastering the attributes of each to create tailored content and conversations across each channel for total ecosystem engagement.

Lead the ideation and execution of campaigns, ensuring delivery of top-tier creative outputs

Stay attuned to pop culture, digital trends and the broader zeitgeist to ensure content remains fresh and relevant

Creatively involve in end-to-end coordination and execution with third party like director, producer and vendors

Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives

Guide and upskill junior creatives, fostering a culture of learning and creative excellence

Translate marketing requirements into clear design outputs and collaborate with developers for execution.

Work closely with Marketing, Product, HR/People teams, and Tech to define briefs and convert them into impactful designs.