Commercial Lead, Analytics Product Sales chez The Nielsen Company

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About the Job

The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful.  We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.

The Commercial Lead is a high-impact hunter responsible for aggressively expanding Nielsen’s Analytics footprint within the digital publisher vertical. You will own the full sales cycle—from identifying untapped opportunities to negotiating and closing complex technical deals with the world’s most influential tech companies.  This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. We are looking for a rare hybrid: someone with the grit of a hunter and the brain of a data scientist. You don't just 'sell' Nielsen; you architect technical solutions that solve the industry's most complex measurement challenges. This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations.

The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients.  This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement.  Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.

Job Responsibilities

Deliver Commercial Success

• Own and consistently exceed an individual annual revenue quota (New Business & Growth) for the Digital Publisher vertical.

• Drive full-cycle business development—from cold prospecting and platform demos to final contract negotiation and closing

• Command the room during high-stakes pitches, translating complex data outputs into clear, revenue-driving business cases for C-suite executives

• Drive 'New Logo' acquisition and competitive win-backs across the digital landscape

• Strategically prospect and 'land' new business by identifying client pain points and mapping them to Nielsen's advanced analytical capabilities

• Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery

Lead Analytics Product Sales for Digital Vertical

• Responsible for overall success, including commercial and strategic, for Nielsen’s US Analytics business among digital-media clients

• Develop and execute go-to-market strategy

• Identify market gaps and pilot commercial strategies for new analytical offerings (e.g., Clean Rooms, Identity solutions) to drive incremental revenue

• Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute new business opportunities

• Serve as Subject Matter Expert for Nielsen Analytics solutions

Qualifications

• Proven Closer: 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, market research, or related domain.  Media planning, buying and/or agency experience a plus

• The "Split" Experience: Experience in a revenue-generating role, specifically within the Ad Tech, MarTech, or SaaS sectors. Bachelor’s Degree required.  MBA or other Masters Degree a plus

• Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.

• Negotiation Skills: Experience navigating procurement processes and master service agreements (MSAs) for large-scale consulting projects.

• Ecosystem Expertise: Deep understanding of the programmatic landscape, including cookie-deprecation strategies, retail media networks, and cross-platform measurement.

• Sales Mechanics: Proven ability to manage long-cycle, complex "consultative sells" rather than just high-volume transactional sales.

#LI-JM1

Additional Information

• This is a high-growth, quota-carrying role with a competitive commission structure designed for over-performers.

• Works from Nielsen New York (Manhattan) office at least 3 days per week

• Requires limited client and internal travel (up to 20%)

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.