MNTD Content Specialist (Video & Social) chez Knix

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.  Come join us if you are looking for a purpose-driven and authentic career!

Mntd (pronounced "Minted") is a newly launched, high-growth men’s brand born from the team behind Knix—North America’s leader in leakproof technology and intimates innovation. While the brand is only a few months old, our mission is clear: to level up a category that has settled for "good enough" for too long. We combine advanced fabric science—like our proprietary Mint Condition™ anti-odor tech and moisture-wicking Pristine Pouch™—with a modern, high-performance aesthetic. At Mntd, we don’t just make basics; we engineer confidence, ensuring every man feels "fresh out of the shower" from his morning workout to his final meeting. This is your chance to get in on the ground floor of a brand that is already redefining the Canadian retail landscape.

We are looking for a hands-on MNTD Content Specialist (Video & Social) to take ownership of our high-impact content strategy across platforms like TikTok, Instagram, and YouTube. This is not just a posting role; you will be on the front lines, creating, shooting, and editing the performance-driven videos that directly translate brand storytelling into measurable growth and engagement. If you thrive in a fast-paced environment and want your content creation skills to have a direct, visible impact on brand affinity and campaign performance, this is your chance to shine.

You’re a hands-on content creator who knows how to turn ideas into high-performing social and ad content.

You’ve done this before; you can shoot, edit, write, and post without needing a ton of direction.

You understand what makes content work, not just look good.

You’re comfortable testing ideas, iterating quickly, and balancing brand storytelling with performance.

You’re also eager to expand your scope whether that’s managing creators, exploring new platforms, or contributing to campaign ideas.

You’re organized, proactive, and thrive in a fast-paced environment where you can take ownership and move quickly.

Content Creation & Editing

• Create, shoot, and edit short-form video content for TikTok, Instagram, and YouTube

• Comfortable being on camera 

• Produce both organic content and performance-driven creative for paid ads

• Develop multiple variations of content (hooks, formats, edits) to support testing and optimization

• Add captions, graphics, and platform-native elements to maximize engagement

Social Media Execution

• Own day-to-day posting across social platforms, ensuring consistency and quality

• Write clear, engaging captions and on-screen copy aligned with brand voice

• Maintain and execute against a content calendar tied to campaigns and key moments

• Engage with community (comments, DMs) to build brand affinity

Content Performance & Optimization

• Track performance of posts and videos, identifying what’s working and what’s not

• Iterate on content based on data, trends, and platform best practices

• Partner with marketing/growth to support creative for paid campaigns

Creator & Partnerships Support

• Assist in sourcing and reaching out to creators for UGC and collaborations

• Help brief creators and manage content deliverables

• Support execution of partnerships and creator campaigns

Trend & Platform Expansion

• Stay on top of trends, formats, and emerging platforms

• Contribute ideas for new channels (e.g., YouTube, Reddit, X) and test into them

• 2–4 years experience in content creation, social media, or a similar role

• Strong video editing skills (CapCut, Premiere Pro, Final Cut, etc.)

• Experience creating content for TikTok, Instagram, and/or YouTube

• Solid understanding of what drives engagement and performance on social

• Comfortable being on camera and/or directing shoots

• Experience managing or contributing to social media accounts

• Strong copywriting skills (hooks, captions, basic storytelling)

• Organized, detail-oriented, and able to manage multiple projects

What Success Looks Like

• Consistent output of engaging, on-brand content

• Improved performance of social content over time (views, engagement, saves)

• Reliable execution of the content calendar without constant oversight

• Increasing contribution to ad creative and performance

• Growing confidence in managing creators and contributing ideas

 

Transparency is at the heart of everything we do, including how we pay. The posted expected hourly rate for this role represents candidates developing new skills within the position. Increased rates represent those who are more proficient or have achieved mastery and deep institutional knowledge over time. 

 

Rewards are not just about your regular pay and monthly bonuses. We believe rewards should support your whole life, not just your shift. That’s why for permanent full-time employees, we cover 100% of the premiums for extended health and dental plans from your first day. You’ll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.

 

When your family grows, we’re there for you. Our Paid Parental Leave plan tops up salary to 80% for eligible permanent, full-time employees. We also invest in your future with a RRSP matching program for permanent full-time team members. Plus, you’ll enjoy a 50% discount on Knix products because we want you to love what you sell.

 

 

We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications. While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. We use these tools to support our process, not to replace the human connection that makes our culture special.

 

 

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.