- Bureau à UK - London
Description
Summary
The Partner Enablement Manager (PEM) is responsible for building partner capability at scale — ensuring partners are equipped to sell, position, and deliver Smarsh solutions effectively and consistently.
This role owns the design and execution of structured enablement programs, replacing ad hoc training with repeatable, measurable frameworks that drive partner productivity and revenue impact.
The PEM operates as a program builder and structured operator, working closely with Channel Account Managers (CAMs) and Partner Success Managers (PSMs) to ensure partners are fully enabled across each stage of the lifecycle. The role is focused on capability building — not direct revenue ownership or renewal execution.
How will you contribute?
Partner Onboarding & Activation
Enablement Programs & Certification
- Create scalable enablement frameworks that drive consistent partner performance.
- Develop global training curriculum across Channel Sales / Pre-Sales and Partner Success roles
- Build and manage certification programs aligned to partner tiers and capabilities
- Launch and manage a centralized Partner Academy (LMS-driven where applicable)
- Ensure ongoing learning paths for new Products, Features, and GTM priorities
- Own the creation and distribution of high-quality enablement assets.
- Develop playbooks, sales narratives, demos, and competitive positioning materials
- Ensure partners have access to consistent, up-to-date enablement resources
- Partner with Product and Marketing to align content with GTM strategy
- Equip partners with tools, systems, and sales kits required for execution
- Build enablement programs that directly improve partner performance and revenue contribution.
- Design structured programs that increase partner pipeline generation and win rates
- Support launch readiness for new SKUs and solutions
- Align enablement programs to partner segmentation and tiering models
- Continuously refine programs based on performance data and feedback
- Establish a data-driven approach to enablement effectiveness.
- Track KPIs such as partner activation rate, certification completion, and productivity metrics
- Measure impact of enablement on pipeline and revenue contribution
- Identify gaps and continuously optimize programs for scale and efficiency
- Operate as the central enablement link across internal teams.
- Partner with CAMs to align enablement to growth priorities
- Support PSMs with targeted enablement where adoption gaps impact renewals
- Collaborate with Product, Marketing, and Operations to ensure alignment with GTM strategy
- Ensure consistency across regions while allowing for localized execution
Content & Tools Development
Program Design for Productivity & Growth
Measurement & Continuous Improvement
Cross-Functional Alignment
Role Scope and Boundaries
Owns:
- Partner onboarding frameworks and activation programs
- Training curricula, certification paths, and Partner Academy
- Enablement content, tools, and playbooks
- Launch readiness for new products and solutions
- Technical Product Training (Will work with SmarshU for Curriculum Content/Change Mgmt)
- Revenue quota or pipeline ownership
- Renewal forecasting or execution
- Commercial negotiation or pricing strategy
- Day-to-day account growth strategy
Does Not Own:
This role is focused on capability building — not revenue ownership or retention execution.
Ideal Experience Profile
Program Builder & Structured Operator
- Proven experience building scalable enablement programs and frameworks
- Ability to create structure in ambiguous environments
- Strong operational discipline and attention to detail
- Experience working within Channel Partner ecosystems
- Deep understanding of onboarding, certification, and partner development
- Ability to translate product complexity into clear, actionable enablement
- Experience working across Sales, Product, Marketing, and Operations
- Strong stakeholder management and alignment capabilities
- Ability to balance global consistency with regional needs
Channel & Partner Enablement Expertise
Cross-Functional Influence
What will you bring?
- 5–8+ years in Partner Enablement, Sales Enablement, or Channel Programs
- Experience in SaaS or recurring revenue environments
- Proven success designing and delivering training or certification programs
- Familiarity with LMS, PRM (e.g. Magentrix), and CRM platforms (e.g., Salesforce)
- Strong communication, content development, and program management skills
- Analytical, structured, and execution-focused