- Bureau à Burbank
Description
Block LLP is seeking a Marketing Manager to lead and scale our marketing efforts across digital channels, brand campaigns, and client acquisition strategies.
This is a high-impact role responsible for driving growth, managing cross-functional teams, and optimizing performance across the full marketing funnel. The ideal candidate is both strategic and execution-focused, with strong leadership skills and the ability to leverage modern tools—including AI— to improve efficiency and results.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of experience in marketing or digital marketing, with leadership or management experience
- Proven track record of developing and managing successful marketing campaigns
- Strong understanding of digital marketing channels (paid advertising, SEO, social media, web, and design)
- Experience managing cross-functional teams and coordinating complex projects
- Data-driven mindset with the ability to analyze performance metrics and improve ROI
- Strong familiarity with AI tools (e.g., Claude, OpenAI) and the ability to apply them to marketing workflows and strategy
- Experience working with CRM systems to track leads, manage pipelines, and support marketing performance and reporting
- Excellent communication skills and ability to collaborate across teams
- Strong organizational and project management skills
- Self-starter with attention to detail and a problem-solving mindset
- Ability to work in a fast-paced, evolving environment
- Experience in legal or personal injury marketing is a plus
Responsibilities
- Develop and execute integrated marketing strategies to increase brand visibility and drive case acquisition
- Lead the planning and execution of campaigns across paid media, SEO, social media, and web channels
- Ensure consistent messaging and brand alignment across all platforms
- Leverage AI tools (such as Claude, OpenAI, or similar) to improve campaign development, content creation, and internal workflows
- Build and optimize marketing systems, automation processes, and operational workflows
- Manage and support a cross-functional team including paid media, web development, design, and social media
- Set priorities, provide direction, and ensure accountability across campaigns and projects
- Track and analyze KPIs such as lead volume, cost per lead, conversion rates, and ROI
- Identify opportunities for optimization and implement data-driven improvements
- Oversee A/B testing, CRO initiatives, and website performance improvements
- Optimize the full customer journey from initial awareness through conversion
- Manage relationships with external vendors, agencies, and contractors
- Ensure all deliverables align with internal strategy, timelines, and quality standards
Benefits
Compensation & Benefits
- DOE
- Robust PTO program, including time-off accrual and firm-recognized holidays
- 401(k) retirement savings program
- Performance-based bonuses tied to measurable impact and results
- Clear growth and advancement opportunities within a scaling organization
Culture & Perks
- Supportive, team-oriented environment built on accountability and collaboration
- Regular firm-wide events, team outings, and company celebrations
- Fully stocked kitchen with snacks, beverages, and coffee
- Growth-focused culture with meaningful advancement pathways
- Leadership team that values ownership, performance, teamwork, and excellence
