Senior Account Executive (Beauty PR) chez Praytell

Description

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now.

We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living.

Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you.

The Opportunity

Praytell is seeking a New York-based Senior Account Executive with 3-5 years of experience and a strong background in the beauty industry, ideally within a PR agency environment. This role will support the development and execution of integrated communications programs spanning earned, influencer and social while contributing to strategic planning and driving day-to-day campaign execution. The Senior Account Executive will play a key role in managing client projects and communications, developing creative campaign ideas and supporting integrated strategies that deliver measurable results. This person will lead core workstreams including media outreach, influencer partnerships and cross-channel campaign coordination while collaborating closely with internal teams to ensure seamless execution. The role also involves mentoring junior team members, contributing to reporting and performance insights and helping shape culturally relevant campaigns that strengthen brand visibility and business impact. The ideal candidate is proactive, strategic and highly organized with strong client service instincts, creative thinking and a deep understanding of the beauty landscape.

Key responsibilities include:

• Client Service
• Start with ‘Yes’: Balance optimism with practicality to propose feasible solutions.
• Spidey Senses in Tune: Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
• No Ego, No B.S.: Model humility by prioritizing solutions and results over personal credit.
• Trust & Transparency: Build deeper client trust by delivering on promises and addressing issues directly and professionally.
• Sense of Humor & Short Memory: Encourage positivity within the team by managing setbacks with grace and humor.
• Spirit of Partnership: Strengthen relationships by taking ownership of client needs and exceeding expectations.
• Account & Team Management Support 
• Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, contributing actionable ideas to campaigns.
• Time & Budget Tracking: Oversee some parts of a campaign budgets and timelines, anticipating challenges and proactively addressing them.
• Workflow Management: Lead cross-functional workflows for integrated campaigns, ensuring seamless execution and delivery.
• Staffing: Ensure all time entered accurately via Harvest and flag if going under or over hours. 
• Employee Development: Lead by example, offering mentorship and coaching across junior levels while contributing to performance evaluations.
• Effective Communication
• Client Communication (Emails/Status Calls): Serve as a point of contact for clients on key projects, confidently managing discussions during status calls and meetings.
• Written Materials: Ensure all written deliverables, such as media materials and campaign updates, are polished and meet client expectations.
• Deck Development: Contribute to the creation of decks, providing strategic input and ensuring alignment with client objectives.
• Presentation Skills: Lead presentations for mid-level campaigns or projects, delivering clear, engaging, and actionable insights.
• Strategic Planning
• Channel Audits (Earned, Social, Influencer): Lead channel audits, synthesizing data into comprehensive insights and presenting findings to clients.
• Target Audience Analysis (Earned, Social, Influencer): Translate audience insights into tailored pitches, channel approaches, etc. considering category nuances and client goals.
• Channel Fluency & Strategies (Earned, Influencer, Social): Propose integrated strategies leveraging earned, influencer, and social channels, ensuring alignment with KPIs.
• Creative Thinking
• Newsjacking/Trend-to-Earned Ideas: Lead the development of timely, trend-based concepts for earned, influencer, and social campaigns, ensuring feasibility.
• Earned Media: Conceptualize and pitch high-impact seasonal or evergreen ideas, including standout media events or mailers.
• Influencer or Talent Partnerships: Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
• Social Media: Propose creative, integrated social campaign ideas, leveraging platform-specific trends.
• Brand Campaign Concepts: Brainstorm and refine big-picture concepts that align with client strategies and objectives.
• Execution: 
• Earned Media: Conduct media outreach for key campaigns, secure coverage, and build ongoing relationships with priority media contacts. Drive media strategy and pitch angle development.
• Influencer: Engage more deeply in influencer campaigns including contracting, ensuring alignment with campaign objectives and client goals.
• Social Media: Coordinate with creatives and strategists to develop integrated social campaigns, leveraging insights from social listening.
• KPI, Merchandising & Reporting 
• Data Analysis & Interpretation: Interpret campaign data to uncover trends, patterns, and actionable insights.
• Strategic Recommendations: Translate data into impactful recommendations, supporting client decision-making.
• Stakeholder Communication: Lead portions of reporting calls, effectively communicating key metrics and insights.
• Goal Alignment & Performance Metrics: Ensure campaign strategies align with KPIs, tracking progress against benchmarks.

Benefits

We offer a growing list of benefits and perks, including:

• Salary: $70,000 - $80,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
• Comprehensive health care (Medical, Dental, Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO), company holidays and mental health days
• Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
• Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
• Paid parental leave and fertility support
• Training and team-building programs
• Camp Praytell, our company offsite (eligibility based on start date)
• Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
• And more!

Interview Process

Please note that due to the high volume of applications we receive, while we’re incredibly grateful for your interest, we’re not able to respond to each one individually. We’ll be in touch with candidates we’re moving forward with. We know how hard it can be to wait and wonder, especially in today’s job market, so if you don’t hear from us within 5 business days, it means we’ve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities.

Our interview process typically takes 4-6 weeks, and here’s what you can expect along the way:

• Submit Application
• Phone Screen w/ Head of Talent (30 Mins)
• Team Interview (30 Mins - 1 Hour)
• Leadership Interview (30 Mins)
• TBD: Short, Client-Agnostic Take-Home Test (Paid via Electronic Gift Card)
• Offer (Target Start Date: April 2026)

Who We Are

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal, state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.