- Bureau à New York
Description
Company:
David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role & Responsibilities:
This role sits at the intersection of performance and brand. You’ll support the creative strategy that shapes how David shows up across paid, organic, and social-first channels, from brand storytelling and product launches to UGC-style performance ads and lo-fi content. You’ll bring clarity, taste, and direction across platforms, translating brand identity into content that feels culturally relevant and drives measurable results.
This is a role for someone who can think strategically, move quickly, and turn insights into creative that performs.
Creative Strategy and Direction
- Develop and support high-level creative strategy across paid ads, UGC, influencer content, and social campaigns
- Write clear, compelling creative briefs for advertising materials, campaigns, launches, and always-on content
- Define creative frameworks that guide tone, messaging, visual language, and storytelling formats across channels
- Partner cross-functionally within the marketing and creative teams to maintain brand consistency while creating space for experimentation and evolution
UGC, Lo-Fi and Performance Creative
- Support and manage creative strategy for lo-fi and UGC-style ad content, ensuring alignment with brand voice and performance goals
- Identify high-performing hooks, formats, and narratives across Meta, TikTok, YouTube, and TV
- Brief creators, editors, and internal teams with clear direction on art, tone, and messaging
- Continuously iterate on winning creative directions based on performance data and testing insights
Creative Testing and Iteration
- Identify creative testing opportunities and develop hypotheses aligned to growth goals
- Translate performance data into actionable creative learnings and refinements
- Share insights, patterns, and learnings to improve creative output over time
Culture and Brand Stewardship
- Conduct brand audits, competitive analysis, and trend research to identify cultural whitespace
- Stay ahead of platform shifts, creator trends, and emerging content formats
- Ensure David’s creative output feels current, differentiated, and unmistakably on-brand
Requirements
What You’ll Bring:
- 1+ years of experience in creative strategy or a high-intensity environment (e.g., hypergrowth startup, consulting, investment banking).
- Deeply plugged into the social and UGC landscape, with strong instincts across TikTok, Meta, Instagram, and YouTube Shorts – you know what’s relevant
- Able to translate performance data into brand-aligned creative that drives results and strengthens brand perception
- Organized and process-minded, with the ability to think strategically while staying hands-on and bringing structure to fast-moving creative workflows (timelines, deliverables, approvals)
- Strong communication skills and the ability to translate creative strategy clearly to internal teams, creators, and collaborators
- Humility, curiosity, and a desire to build an early-stage CPG company with a mission to create tools to increase muscle and decrease fat
Benefits
Practicalities
- This is a full-time role.
- Salary: $100,000 - $120,000 per year DOE, inclusive of cash bonus based on attainment of company targets
- Company equity opportunity
- 100% covered Health, Vision, Dental Insurance
- 401(k) with 4% match
- Additional perks, such as covered gym expenses
- Substantial and required PTO
- We work in the office 5 days per week in New York City – when culture lines up, it is fun to be in the office together.
