Influencer & Collab Manager (Americas) chez Kayali

Description

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles. 

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The Influencer & Collab Manager will be responsible for developing and executing strategic influencer marketing and brand collaboration initiatives to drive awareness, engagement, and growth for KAYALI across the Americas. This role requires a creative, analytical, and results-driven individual with a deep understanding of the beauty and fragrance industry, influencer ecosystems, and partnership strategy. The role will focus on building impactful creator programs, identifying like-minded brands for collaboration, and delivering culturally relevant activations that strengthen KAYALI’s community and brand equity.

Responsibilities:

·       Develop and implement comprehensive influencer strategies aligned with KAYALI’s marketing calendar and global brand objectives

·       Drive KAYALI to achieve and maintain top Global Earned Media Value (EMV)

·       Implement innovative influencer campaigns, partnerships, and seeding programs that drive awareness and sales

·       Manage and grow KAYALI’s influencer database across the Americas, with a focus on identifying, nurturing, and scaling relationships with content creators

·       Identify, evaluate, and secure like-minded brands to collaborate with in support of launches, moments, and cultural relevance

·       Manage influencer agency to ensure best-in-class strategy, execution, and impact

·       Collaborate with cross-functional teams to ensure seamless execution and maximum impact of influencer moments

·       Collaborate effectively with global teams to ensure consistency in influencer strategy, brand voice, and best practices

·       Analyze influencer performance data to optimize strategies and improve ROI

·       Utilize tools such as Brand Watch and Tribe Dynamics to track, analyze, and report on influencer campaign performance

·       Continuously analyze market trends and competitive influencer activations to keep KAYALI at the forefront of the industry

·       Track budget, forecasts, and reconciliations across campaigns, agencies, and partnerships

Requirements

·       Minimum 6 years of experience in influencer marketing, preferably within the beauty or fragrance industry

·       Bachelor’s degree in Marketing, Communications, or a related field

·       In-depth knowledge of the beauty and fragrance industry, including current trends, creators, and platforms

·       Exceptional relationship-building skills and a natural communicator

·       Strong analytical skills and proficiency in data analysis tools and reporting platforms

·       Experience with influencer marketing platforms such as Brand Watch and Tribe Dynamics

·       Excellent organizational skills with the ability to manage multiple projects simultaneously

·       Creative thinker with the ability to develop innovative influencer and collaboration strategies

·       Proficiency in Microsoft Office suite, particularly Excel and PowerPoint

Benefits

• Premium Medical/Dental/Vision coverage
• Find your Magic Days
• Volunteer Day
• Birthday Leave
• Egg Freezing Benefits
• Employee discounts on all Kayali products
• Quarterly product gifting

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.