Growth Marketing Manager - HashiCorp chez IBM

Introduction

At HashiCorp, we believe infrastructure enables innovation, and we are helping organizations to operate that infrastructure in the cloud. Our multi-cloud infrastructure automation products underpin the most important applications for the largest enterprises in the world. To help our customers adopt our products quickly and help fuel our company growth to support them, we’re looking for an experienced Senior Growth Marketing Manager for the product-led sales motion within our Cloud business.

Your role and responsibilities

This role works to shorten the journey and connect the product-led growth (PLG) and sales-assisted motions to drive both self-serve and contract revenue. You’ll work closely with analytics and product teams to identify additional product-qualified lead (PQL) metrics, and with marketing operations and sales campaigns teams to implement new scoring and routing models designed to accelerate the customer journey and fill sales pipeline with qualified PQLs.

This role requires a strong understanding of user journeys in SaaS lifecycles and great product-sense. In this role, you will be a key contributor in rapidly growing reach, engagement, pipeline, revenue, and retention, impacting the entire organization.

What You’ll Do

• Test and refine new lead sources, data models, and scoring methods that improve lead-to-opportunity conversion rates and rep productivity.

• Work with product, design and engineering to continuously accelerate customer time to value and increase consumption in product adoption.

• Continuously test and iterate on growth tactics through experimentation, exploring new channels and methods to optimize and increase user acquisition and engagement.

• Help to optimize program end to end-from segmentation and scoring to activation and reporting-ensuring that every qualified customer gets timely sales engagement.

• Contribute to the P&L of the business line and deliver against goals.

• Forecast, measure and report on the performance of campaigns and business, using data and analytics to assess against critical metrics like sign-ups, conversion, retention, ARR, churn and more.

Required technical and professional expertise

You May Be a Good Fit If You Have

● Strong product and UX sense for SaaS user journeys

● Proven experience designing and scaling Product-Led Sales or growth programs that use data and automation to surface high-intent accounts and accelerate sales pipeline.

● Experience marketing to DevOps, platform teams, infrastructure, or security personas.

● Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies

● History of partnering effectively with Sales, RevOps, and Analytics teams to translate strategy into measurable revenue impact.

● Ability to evaluate and optimize processes, data pipelines, and reporting frameworks to drive scalability and efficiency.

● Understand and map systems architecture for data flow and reporting

● Strong owner and executor

● Enjoy collaboration with cross-functional groups

● Understanding of Marketo, Salesforce, Tableau and other key web technology and analytics tools/platforms

Nice to have

● Hands-on experience with SQL and data analysis

● Understanding of SEO, SEM, Google Analytics

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.