Digital & Demand Generation Manager chez LockThreat

Description

We're looking for a Digital Demand Generation Manager who knows how to build pipeline in early-stage B2B SaaS—someone who understands that demand generation isn't about vanity metrics, it's about creating real pipeline that converts. 

You'll own our digital demand engine: paid media, SEO/SEM, content syndication, and digital campaigns that drive qualified leads into our funnel. This isn't about generating volume, it's about generating revenue. 

Requirements

What You'll Do  

Own the Digital Demand Engine 

• Build and execute integrated digital campaigns across paid search, paid social, display, content syndication, and retargeting 

• Drive MQL and SQL volume that converts to pipeline and revenue, not just top-of-funnel volume 

• Manage and optimize campaign performance across channels to hit pipeline targets 

• Partner with Sales to ensure lead quality and follow-up discipline 

Drive Strategic Programs 

• Develop account-based marketing (ABM) campaigns targeting high-value enterprise accounts 

• Build and optimize conversion paths from awareness to demo/trial 

• Create testing frameworks to continuously improve conversion rates and campaign efficiency 

• Own budget allocation and ROI reporting across all digital channels 

Build the Foundation 

• Implement marketing automation workflows that nurture and qualify leads effectively 

• Develop audience segmentation strategies based on ICP, intent data, and behavioral signals 

• Partner with Content and Product Marketing to ensure campaigns are grounded in customer pain and value 

• Establish reporting and attribution frameworks that connect marketing activity to pipeline and revenue 

Collaborate Cross-Functionally 

• Work closely with Sales to understand ICP, refine targeting, and improve lead quality 

• Partner with Marketing Ops to ensure data hygiene, lead routing, and tech stack optimization 

• Align with Product Marketing on messaging, positioning, and campaign narratives 

• Coordinate with Content on asset creation and campaign enablement 

What We're Looking For  

Required Experience 

• 4–6 years in B2B SaaS demand generation, with hands-on experience managing digital campaigns 

• Must have: Direct experience in cybersecurity, GRC, or adjacent enterprise software markets 

• Strongly preferred: Early-stage startup experience (Series A–C) where you've built programs from scratch 

• Proven track record of generating qualified pipeline through digital channels 

• Deep understanding of enterprise sales cycles (6–12+ months) and complex buying committees 

Technical Skills 

• Expert-level experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar) 

• Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, display, retargeting) 

• Strong analytical skills with experience in attribution modeling, funnel analysis, and ROI measurement 

• Proficiency with CRM systems (Salesforce, HubSpot) and understanding of lead lifecycle management 

• Familiarity with intent data tools (6sense, Demandbase, Bombora) and ABM platforms is a plus 

Strategic Mindset 

• You understand the difference between demand creation and demand capture 

• You know how to balance short-term pipeline needs with long-term brand and credibility building 

• You're comfortable operating in ambiguity and building strategies without a perfect playbook 

• You think in systems, not tactics—understanding how channels work together, not in isolation 

What Sets You Apart 

• You've worked in early-stage environments where you had to figure things out, not just execute established playbooks 

• You understand cybersecurity or GRC buyer behavior, pain points, and decision-making processes 

• You're data-driven but not data-paralyzed, you know when to test, iterate, and move fast 

• You can communicate campaign performance and ROI to executives clearly and confidently 

• You're scrappy and resourceful, comfortable doing the work yourself while also thinking strategically 

What Success Looks Like  

• Own and deliver on marketing-sourced pipeline targets (25–35% of total pipeline) 

• Build repeatable, scalable digital programs that drive predictable pipeline 

• Demonstrate measurable improvement in MQL → SQL conversion rates and campaign ROI 

• Establish clear attribution and reporting that connects marketing spend to revenue 

• Become the go-to expert on what's working, what's not, and where to invest next 

Benefits

Why Join Us  

• Early-stage impact: Build programs from the ground up with real ownership and autonomy 

• Smart team: Work with experienced GTM leaders who understand enterprise B2B 

• Real budget: We invest in demand generation because we know it drives the business 

• Career growth: As we scale, this role will grow into leadership opportunities 

• Market timing: We're solving real problems in a category buyers care about—momentum is on our side 

What You Can Expect From LockThreat  

We're building a company where different perspectives aren't just accepted; they're essential to solving hard problems. We're committed to creating an environment where you can do your best work while being your authentic self.  

We support our team through:  

• Competitive compensation  

• Comprehensive health, dental, and vision coverage  

• Flexible PTO and paid holidays  

• Professional development budget and growth opportunities  

• Remote-friendly work environment  

• Paid parental leave  

• The autonomy to build programs and make real impact from day one  

We're committed to building a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.  

About LockThreat   

LockThreat delivers unified GRC management with full coverage across industry frameworks and IT environments. Our AI-powered platform features an intuitive no-code workflow builder, hundreds of OOTB integrations, and customizable dashboards that streamline the entire GRC lifecycle, from policy creation and evidence collection to risk identification and mitigation.  

We partner with organizations in financial services, healthcare, retail, energy, and technology. The platform is available through major hyperscalers including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Oracle, and Salesforce.  

What sets us apart is real-time risk insights and centralized compliance management that adapts and scales as your business grows, whether you're protecting financial data, safeguarding patient information, securing customer transactions, or managing critical infrastructure.