VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
The Sr. Product Marketing Manager is a senior-level strategist responsible for leading major product lines and aligning category portfolio strategy across markets. This role drives long-term differentiation, directs pricing and messaging strategies, and steers cross-regional portfolio decisions. The Sr. Product Marketing Manager translates deep market and consumer insights into strategic growth plans, innovation pipelines, and product narratives that shape the company’s future direction.
Sr. Product Marketing Manager plays a pivotal role in orchestrating product strategywhile guiding downstream commercial teams with frameworks and narratives that enable consistent market execution.
What you will do at VeSync:
Strategy
Lead product portfolio strategy including segmentation, white-space identification, competitive differentiation, and multi-year innovation pathways.
Shape the strategic vision for priority product lines, ensuring alignment across global and regional markets.
Direct pricing, positioning, and category strategy frameworks that downstream teams adopt.
Commercial
Drive commercial alignment by transforming insights into high-level product value propositions, category stories, and market narratives.
Provide strategic guardrails for commercial and channel teams, ensuring downstream execution remains consistent with global product strategy.
Present category growth plans to leadership and influence investment decisions.
Cross-functional Patnerhships
Serve as a senior regional partner in Product Management, Product Innovation, and Brand Marketing ensuring product to market fit, brand alignment, and strategic coherence across teams.
Facilitate alignment across markets and functions on portfolio priorities, launch sequences, and messaging hierarchy.
Lead cross-functional workshops, forums, and decision-making processes for category strategy.
Identify Growth Opportunities through Industry and Market Insights
Analyze market segmentation gaps and emerging consumer needs.
Recommend innovation directions that shape future product lines.
Present comprehensive category growth plans to leadership and regional stakeholders.
Co-Develop New Product Concepts Using Regional and Global Insights
Lead concept ideation sessions in partnership with PM, PI, Insights, and Brand.
Validate direction using advanced consumer data, trend modeling, and quantitative testing.
Oversee the end-to-end concept creation process from early insight to executive alignment.
Strategic Pricing & Target COGs
Conduct competitive and consumer pricing analysis to inform category-wide pricing strategy.
Model margin scenarios across product lines and potential innovation pathways.
Define the overarching portfolio pricing structure and ensure alignment across markets.
Regional Portfolio Ownership & Roadmap Management
Manage lifecycle priorities and ensure product lines evolve in alignment with strategic objectives.
Coordinate cross-functional roadmap development across global and regional teams.
Optimize portfolio mix, identifying redundancies, expansion opportunities, and long-term sequencing.
Product Positioning & Messaging Strategy
Lead positioning strategy workstreams for entire categories or major product lines.
Validate positioning with key stakeholders including Brand, Sales, Insights, and Regions.
Approve the final category narratives and messaging frameworks that downstream teams adopt.
Packaging Ownership
Set the long-term packaging strategy and cost frameworks, ensuring alignment with category differentiation, brand standards, and regulatory requirements.
Oversee cross-market packaging development, leading reviews to ensure concepts reinforce category narratives, consumer insights, and retail competitiveness.
Approve final packaging execution for major product lines and guide downstream teams using in-market and competitive performance insights.
What you bring to the role:
Bachelor’s degree in Marketing, Business, or related field
Up to 8 years in product marketing, product management, category management, or equivalent.
Demonstrated experience leading portfolio-level strategies and cross-regional alignment.
Strong analytical, strategic, and financial modeling skills.
Skilled in turning insights into strategic direction, concepts, and narratives.
Proven effectiveness influencing senior stakeholders across complex matrix organizations.
Successful Candidate Attributes
Operates as the strategic owner of major product categories.
Brings clarity to ambiguous problems and leads teams toward aligned decisions.
Elevates insights into high-impact strategic recommendations.
Builds strong cross-functional alignment and influences decisions across regions.
Sets frameworks and direction that downstream teams or commercial teams can operationalize consistently.
Location:
This is an on-site, office-based role in Tustin, CA.
Salary:
Starting at 150K Annually
Perks and Benefits:
100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
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