Divisional Head - Digital Channels chez Apollo Tyres Limited

Apollo Tyres Ltd is an international tyremanufacturer and the leading tyre brand in India. The company has multiplemanufacturing units in India and a unit each in The Netherlands and Hungary.The company markets its products under its two global brands – Apollo and Vredestein,and its products are available in over 100 countries through a vast network ofbranded, exclusive and multi-product outlets.

Job Title: Divisional Head - Digital Channels
Location: London Corp.
Reports to (Position): Head of Brand Strategy
Department/Function: HO - Marketing

Number of Direct Reports (Solid Line): 0
Number of Direct Reports (Dotted Line): 0
Number of Outsourced Reports: 0
Purpose of the Job: Responsible for:

To lead the execution of the digital strategy across thetwo tyre brands, overseeing the development, performance, and alignment of allbrand websites and social media channels. Operating across 40 markets (20 perbrand), the Div Head of Digital Channels is responsible for consistency,efficiency, and innovation in the Group’s digital customer experience, content,and engagement and serves as the central link between Brand Strategy andCommunications, Regional Marketing teams, IT & Digital, and CustomerService, and liaise with external developer and digital marketing agencies.
Major Responsibilities: 

Digital Strategy Development and Execution:
Develop and implement digital strategies for Apollo & Vredestein, overseeing website performance across 40 markets while ensuring usability, localization, and technical excellence.
Website Oversight and Governance:
Manage CMS governance, content workflows, and analytics to align with business goals and brand positioning.
Social Media Leadership:
Lead the social media strategy, content calendar, and brand voice for Apollo & Vredestein across key platforms, managing performance, engagement, influencer partnerships, and social listening in collaboration with regional marketing teams. Ensure consistent brand storytelling with flexibility for local market adaptation.
Cross Functional Collaboration:
Serve as the central liaison between central brand strategy team and regional marketing teams, ensuring aligned digital execution across all markets. Collaborate with IT, customer service, product and sales teams to deliver cohesive digital experiences that balances strategy with local needs.
Digital Innovation and External Partner Management:
Continuously explore emerging trends and technologies to drive innovation and maintain a competitive edge, while managing external vendors - including website development and digital marketing agencies - overseeing deliverables, service quality, and price negotiations.
Performance Tracking and Evaluation:
Define and track digital KPIs through dashboards to monitor web and social performance, using data insights to optimize campaigns, user journeys, and engagement. Conduct quarterly and annual reviews to continuously explore emerging trends and technologies to drive innovation and maintain a competitive edge.

INTERNAL: Brand Strategy and Comms, R&D, Sales, IT & Digital, regional Marketing and Customer Service teams
EXTERNAL: Website Developer agency and Digital Marketing agency.

DECISIONS:
•  Website Updates & Optimization: Manage website updates, CMS workflows, and content publishing.
•  Social Media Execution: Own the content calendar, post scheduling, and community engagement within brand guidelines with the central brand comms and regional marketing teams.
•  Vendor Coordination: Direct day-to-day tasks with digital agencies and approve deliverables within set budgets.
•  Performance Monitoring: Track KPIs and adjust tactics based on data insights, including A/B testing and UX tweaks.
•  Team & Workflow Management: Assign priorities, streamline content production, and oversee internal processes.
RECOMMENDATIONS:
•Strategic Platform Changes: Recommend major website redesigns, re-platforming, or new digital tools.
•Budget & Vendor Proposals: Propose digital budgets or suggest new vendor/agency partnerships.
•Brand & Policy Updates: Suggest updates to brand voice, social media policies, or compliance standards.
•Cross-Functional Initiatives: Recommend initiatives involving IT, legal, regional teams, or product marketing.

Skills and relevant experience: 

• 12-15+ years of international experiencein e-commerce, digital marketing or digital communications, with a focus onbrand market environments.
• Proven expertise in managingwebsites (including CMS platforms like Adobe Experience Manager, Magento, orWordPress) and social media at scale.
• Strong experience inagency/vendor coordination.
•  Deep understanding of digital analytics tools(Google Analytics, Meta Business Suite, etc.) and regional market differences.
•  Experience in B2C industries; automotive,retail, or manufacturing sectors are a plus.
• Excellent communication andstakeholder management skills, with proven ability to lead teams acrosscultures and time zones.
•  Fluent in English; additional language skillsare an advantage.

Education Qualification(s): 

Bachelor’s degree in Marketing, Digital Media,Communications, or related field. MBA or advanced professional degreepreferred.